The maximum entropy principle says: given constraints (e.g. specified mean, variance, or moments), pick the distribution with maximum entropy that satisfies them. This gives the most non-committal distribution consistent with what you know.
Some classic results:
- Maximum entropy on a finite support with no other constraints → uniform.
- Maximum entropy on with fixed mean → Exponential.
- Maximum entropy on with fixed mean and variance → Gaussian.
In quant work, maximum entropy underlies the principle of indifference (uniform priors when nothing else is known) and a particular flavor of model calibration: pick model parameters that maximize entropy subject to matching observed prices or moments.