Asset returns aren't autocorrelated, but their squared values are: big moves cluster with big moves, calm with calm. GARCH models this volatility clustering:
GARCH(1,1), the simplest workhorse, captures most of the empirical volatility behavior. The coefficient controls persistence — close to means shocks linger.
GARCH is the standard volatility model for risk management, options pricing in the absence of options data, and Value-at-Risk calculation. Extensions handle asymmetry (EGARCH, TGARCH for the leverage effect: drops increase volatility more than rallies of equal size) and longer memory (FIGARCH).
Limit: GARCH still implicitly assumes Gaussian-conditional returns. Real residuals are leptokurtic; using Student-t innovations or hybrid models often improves tail fit.