Manager - Marketing

Overview

Who we are

Who we’re looking for

Digital is transforming how customers discover, shop for, purchase, own, and engage with Toyota throughout their journey. As Manager, Digital Products, you'll help shape the digital experiences, platforms, and capabilities that power one of the world's most recognized automotive brands.

This role sits at the intersection of digital strategy, product management, customer experience, digital marketing, and technology. You'll partner with senior leadership to help define digital product strategy while owning the roadmap, execution, and continuous optimization of customer-facing digital products and marketing platforms across Toyota's digital ecosystem.

Success in this role requires balancing customer needs, business priorities, brand objectives, technical capabilities, and data-driven decision making. You'll work closely with technology teams, development partners, UX/UI designers, analytics, agencies, and business stakeholders to transform ideas into digital experiences that create measurable business value.

We're looking for someone who thinks strategically, operates with a product mindset, embraces modern digital ways of working, and thrives in a collaborative enterprise environment. You'll be equally comfortable developing product strategy, facilitating Agile ceremonies, reviewing Figma prototypes, prioritizing backlogs, analyzing customer behavior, evaluating emerging technologies, leveraging AI-enabled capabilities, and presenting recommendations to executive leadership. If you're passionate about building best-in-class digital experiences, continuously improving customer journeys, and applying emerging technologies to solve meaningful customer problems, we'd love to meet you.

What you’ll be doing

Shape Digital Product Strategy

• Partner with senior leadership to help define digital product strategy, translating business objectives, customer insights, and market opportunities into actionable product roadmaps.

• Own the vision, roadmap, and lifecycle for assigned digital products and digital

marketing platforms.

• Identify customer problems and emerging opportunities through analytics, research, Voice of Customer, competitive intelligence, experimentation, and stakeholder collaboration.

• Develop business cases and investment recommendations that balance customer value, business impact, technical feasibility, cost, and organizational priorities.

• Evaluate emerging technologies—including AI, personalization, SEO/GEO, automation, and digital experience capabilities—and recommend opportunities to improve customer engagement and business performance.

Lead Digital Product Delivery

Drive digital products from concept through launch and continuous optimization,

including discovery, requirements, backlog prioritization, delivery, testing, release, adoption, and ongoing enhancement.

• Partner closely with technology teams, development partners, UX/UI designers,

analytics, marketing, and business stakeholders to deliver high-quality digital

experiences.

• Translate business needs into well-defined product requirements, user stories,

acceptance criteria, and prioritized backlogs.

• Evaluate platforms, integrations, and technical approaches, recommending solutions that balance speed, scalability, security, quality, and cost.

• Navigate enterprise governance, privacy, security, legal, accessibility, and technology review processes to successfully deliver new digital capabilities.

• Champion modern Agile product delivery practices, including Scrum, Kanban, sprint planning, backlog refinement, retrospectives, and continuous delivery.

Optimize Digital Customer Experiences

• Champion intuitive, accessible, and best-in-class customer experiences across web, mobile, and emerging digital touchpoints.

• Establish success metrics and leverage analytics, customer feedback, experimentation, and AI-enabled insights to continuously improve product performance.

• Partner with UX/UI teams throughout the design process, reviewing customer journeys, wireframes, interactive prototypes, and design systems using Figma and related collaboration tools.

Manage Digital Investments & Partners

• Manage assigned product budgets, forecasts, and project spend while maximizing customer value and return on investment.

• Develop Statements of Work (SOWs), evaluate vendors, and manage agency and technology partners to ensure high-quality execution.

• Hold partners accountable for delivery, service levels, timelines, budgets, quality, and measurable business outcomes.

• Continuously identify opportunities to simplify delivery, improve operational efficiency, and optimize digital technology investments.

Lead Through Influence

• Build trusted partnerships across Marketing, Brand, Technology, UX, Analytics, Legal, Procurement, and executive leadership.

• Influence decisions across cross-functional teams, building alignment among

stakeholders with competing priorities.

• Communicate product vision, roadmap progress, trade-offs, risks, and recommendations through compelling executive presentations and storytelling.

• Foster a culture of continuous improvement, customer-centric thinking, innovation, experimentation, and collaboration consistent with Toyota's values.

What you bring

• Bachelor's degree or equivalent work-related experience.

• 8+ years of progressive experience spanning digital product management, digital marketing, digital experience or related disciplines.

• 4+ years of experience managing teams, agencies, business partners, Statements of Work, budgets, and technology partners.

• Demonstrated success helping define product strategy and leading digital products from concept through launch and ongoing optimization.

• Experience developing product roadmaps, business cases, and investment

recommendations.

• Experience working cross-functionally with technology organizations, development partners, UX/UI, analytics, marketing, and business stakeholders.

• Strong technical and digital acumen with enterprise web platforms, CMS solutions, APIs, analytics, marketing technology, experimentation platforms, personalization, and digital ecosystems.

• Strong understanding of customer journey management, digital marketing, UX

principles, conversion optimization, and digital product lifecycle management.

• Experience working within modern Agile product delivery environments using Scrum, Kanban, or similar methodologies.

• Demonstrated ability to influence without direct authority and successfully navigate complex enterprise organizations.

• Strong analytical mindset with experience leveraging data, experimentation, and customer insights to drive product decisions.

• Exceptional communication, executive presentation, and storytelling skills with the ability to simplify complex digital initiatives for both business and technical audiences.

Added bonus if you have

• Experience leading digital products within a large enterprise or consumer-facing brand.

• Strong alignment with Toyota's culture, respect for people, humility, and collaborative problem-solving.

• Experience with modern product management and collaboration tools including Jira, Confluence, Figma, or similar platforms.

• Hands-on experience with Adobe Experience Cloud, AEM, Adobe Analytics, Adobe Target, Google Analytics or similar enterprise digital platforms.

• Experience with AI-enabled products, personalization strategies, customer data

platforms (CDPs), SEO/GEO, experimentation frameworks, and digital accessibility (WCAG).

• Experience within automotive, retail, e-commerce, financial services, or other consumer- focused digital ecosystems.

• MBA or advanced degree.

What we’ll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility, and respect

• Professional growth and development programs to help advance your career, as well as tuition reimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute

• Paid holidays and paid time off

• Referral services related to prenatal services, adoption, childcare, schools, and more

• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.