(Senior) Associate, Growth Marketing - ShopeePay

What you'll do

1. Drive Insight-to-Growth Engine (User & Commercial)

• Adopt a consumer-centric and data-driven approach to identify growth opportunities across user lifecycle and business performance
• Liaise closely with Consumer Intelligence (CI) and BI teams to analyze user behavior, campaign performance, and commercial metrics (TPV, transactions, feature adoption)
• Translate insights into actionable growth levers, balancing user growth with business impact and unit economics

2. Drive Growth Across Retention, Monetization & Product Adoption

• Plan and execute initiatives to drive user retention, transaction frequency, and TPV growth across CRM, in-app placements, and campaigns
• Support product feature initiatives to improve adoption, usage depth, and cross-product engagement
• Continuously optimize growth funnels (activation → retention → monetization) through testing, performance tracking, and iteration
• Monitor and improve unit economics by balancing growth efficiency, cost, and user quality

3. Foster Cross-functional Collaboration to Deliver Growth

• Work closely with Product, BI, Operations, Marketing, and Regional teams to execute and scale growth initiatives
• Ensure alignment on priorities, scope, and timelines to drive business impact
• Support structured performance tracking and communication to ensure visibility on growth outcomes and key drivers

Requirements

Must have

• 1–3 years of experience in growth, marketing, business operations, or analytics (preferably in e-commerce, fintech, or tech)
• Strong analytical, critical thinking, and problem-solving skills with ability to translate data into actionable insights
• Strong execution capability with attention to detail in a fast-paced environment
• Fluent in English (written & verbal) with clear cross-functional communication
• Proficient in Excel/Google Sheets; experience with performance tracking (e.g., funnel, retention, TPV)

Nice to have

• Experience in CRM, campaign execution, or in-app growth initiatives
• Familiarity with A/B testing, funnel optimization, or performance marketing
• Ability to synthesize data into compelling narratives, with strong slide-making and data visualization capabilities