Marketing Associate, Livestream Team

About the team

We are looking for a highly motivated and hands-on individual to join our SG Marketing team as part of the Livestream Team. This role is perfect for someone who thrives in a fast-paced environment and is passionate about livestream production and campaign strategy. You will play a pivotal role in planning and executing engaging livestream campaigns to grow our ecosystem, boost platform engagement, and drive sales.

What you'll do

Livestream Production & Execution

• Lead the end-to-end production of livestreams for major campaigns (e.g. Double Digit Sales, Super Shiok Sale, Mid-Month Mall Sales, and seasonal events), from content ideation, brand nomination, content planning, to real-time stream management
• Set up and operate livestream production equipment (cameras, audio gear, lighting, switchers) and manage studio infrastructure, ensuring seamless execution across both studio and remote setups
• Troubleshoot technical issues swiftly during live broadcasts to minimise disruptions and ensure a smooth viewer experience
• Continuously optimise stream quality and workflow based on performance insights and post-stream feedback

Campaign Planning & Strategy

• Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets
• Work closely with internal teams (e.g. Marketing, BD, KOL, and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales
• Manage the Livestream Incentive Program, including its planning, execution, and performance tracking, to attract, retain, and grow a strong pool of streamers on the platform

Performance Tracking & Optimisation

• Monitor and analyse livestream campaign performance, leveraging data to optimise future campaigns
• Build performance dashboards and trackers (GSheets or Excel) to provide clear reporting on key metrics

Competitive & Market Intelligence

• Stay updated on competitor livestream trends and innovations, identifying best practices and opportunities for differentiation

Requirements

• Bachelor’s degree in Business, Marketing, Arts in Media Production, Media Studies, Mass Communication or any relevant discipline
• Strong technical know-how of livestream tools (e.g., OBS) and hands-on production experience, including studio management and camera, lighting and audio setup
• Strong communication and interpersonal skills to manage stakeholders and partners
• Excellent organizational, analytical, and problem-solving abilities
• Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets
• Comfortable navigating a  dynamic marketing environment