Integrated Campaigns, Senior Manager (Demand Gen & ABM)

Overview

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike.  

We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees.

We empower exceptional people to create extraordinary experiences together. 

Bring your whole self.

The Role and Team

The Senior Manager of Integrated Campaigns is responsible for the global planning, execution, and performance measurement of Medallia's 1:Many demand generation and ABM programs. Moving away from traditional "batch-and-blast" marketing, you will leverage AI and intent data to build highly targeted, omnichannel campaigns that efficiently reach our broad ICP and warm up enterprise accounts. You will work autonomously while collaborating tightly with Content, Field Marketing, Paid Digital, and our 1:1/1:Few Campaign Managers to deliver world-class brand awareness, lead generation, and sales pipeline.

Responsibilities

• 1:Many Campaign Architecture & Global Demand Gen: Own the broader net campaigns and the Global Competitive Takeout engine. Design and execute omnichannel programs across webinars, email nurtures, content syndication, and paid digital.
• AI, Innovation & Marketing Workflow Automation: Act as a pioneer on the team by leveraging AI tools to scale personalization, optimize campaign workflows, and rethink how we approach B2B integrated campaigns.
• Autonomous Strategy, Execution & ABM: You will own the "how." From initial concept to full-funnel measurement, you have the autonomy to build high-velocity campaigns. Take the lead on project management, budgeting, and execution without micromanagement. Actively manage funnel performance and champion a culture of experimentation to improve velocity.
• Cross-Functional Alignment: Partner with Content and Product Marketing to ensure messaging aligns with the buyer's journey, and sync with the 1:Few/1:1 ABM Campaign Managers to ensure seamless "air cover" and audience orchestration.
• Omnichannel Performance & Data-Driven Optimization: Apply a rigorous approach to tracking campaign metrics (Account engagement, speed-to-lead, pipeline generated). Review cross-channel performance to optimize intent triggers and conversions.

Candidates based in the Tysons vicinity will be prioritized as this role is Hybrid, 3 days per week onsite.

Qualifications

Minimum Qualifications

• 5+ years of experience successfully leading B2B demand generation, integrated marketing or campaign management that deliver documented pipeline results within the Enterprise SaaS or Cloud technology sector.
• Proven track record executing scaled 1:Many ABM(intent) programs transitioning away from broad demand generation.
• Demonstrated ability to leverage AI and intent data (e.g., 6sense, Demandbase) for segmentation and campaign execution.

Preferred Qualifications

• Strong autonomous leadership skills with an analytical mindset to diagnose funnel disconnects and optimize channel mix.

 

Medallia is committed to equal pay and transparency.  The annual base salary range for this position is $134,000-$206,000.  Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US.  It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors.  Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, candidate’s work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role. 

At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age (40 and over), disability, genetic information, veteran status or military service, or any other status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.