GCR Field Marketing Lead, Apple Ads

Shanghai, Shanghai, ChinaSenior15+ years

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and sports on Apple TV. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Are you a change-maker with deep experience partnering with sales leaders to deliver B2B marketing strategies and deliverables that complement sales motions? Do you have proven success leading teams to deliver impactful enablement content that fuels regional business demand? We’re looking for a results-driven, senior-level marketer to lead our regional field marketing team and own marketing sales enablement for Apple’s advertising business in the Greater China Region. As part of the global Field Marketing leadership team and the trusted subject matter expert on regional marketing, this role will be responsible for defining and building the regional enablement architecture and B2B content engine that empowers our GCR sales teams to drive business outcomes. This person will be a hands-on leader and champion local strategies across the Greater China Region, driving momentum around global content programs while ensuring regional nuances are respected. Working closely with marketing and sales leaders, this person will play a pivotal role in supporting business demand through compelling storytelling and accelerating sales velocity. Strong attention to detail, effective team management, focus on continuous improvement, and a pulse on regional market dynamics will be necessary for success in this role. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d like to hear from you!

Managing a focused team of regional segment and vertically-based sales content marketers
Overseeing the strategy, quality, and timely delivery of scalable sales enablement materials (e.g. presentations, email templates, customer leave behinds, joint business plans, etc.) for specific business opportunities
Cultivating, mentoring, and leading a high-performing team
Act as a trusted strategic partner to regional sales leaders
Guide strategic joint planning, prioritize unique and shared business opportunities across the region, and ensure content and enablement initiatives directly support revenue targets
Collaborating on cross-functional strategy and activation plans for regional initiatives
Evaluate and report on the business impact of content engagement, feature adoption, and their direct influence on sales velocity and win rates
Sharing clear updates and adapting communications for different internal audiences
Building relationships with key cross-functional stakeholders and strategic partners, and more

15+ years experience, with increasing responsibilities, developing and activating revenue-driving B2B sales marketing initiatives — with track record of working well with senior sales executives and teams
Proven success managing a team of B2B content marketers responsible for for sales enablement materials
Strong grasp of market dynamics across the Greater China Region, as well as familiarity with cultural and business nuances in other key export markets — including the Americas and EMEA.
Deep understanding of the adtech landscape, performance marketing, and standard business metrics for the gaming vertical
Extraordinary written and verbal communication — both in English and Chinese
Adept at navigating through ambiguity to move marketing initiatives forward — from business insight to strategy to deliverable to measurement and optimization
Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise

Self-starter who consistently delivers excellent work — individually and as a team lead
Experience working in a geographically distributed team
Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
Possess unquestionable personal code of ethics and integrity

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

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