Digital Communications and PR Manager, ShopeePay

What you'll do

1. Strategic Leadership & Capability Building

• Build the digital communications and PR function from scratch, including strategy, processes, governance, and future team structure.
• Establish best-practice playbooks for digital communication, social media governance, PR protocols, and crisis escalation—aligned with fintech regulatory and reputational sensitivities.
• Lead and mentor future hires as the team scales.

2. Digital Communications & Channel Ownership

• Own the company’s digital voice across social media, content platforms, owned channels, and emerging/alternative digital touchpoints popular in PH (e.g., TikTok, FB Groups, Viber communities, influencer ecosystems).
• Develop high-impact content tailored to Filipino audiences, market behavior, and digital culture.
• Explore and test new distribution channels to maximize growth in a cost-efficient way (especially critical for fintech CAC optimization).

3. Public Relations & Reputation Management

• Drive PR strategy including media relations, press releases, thought leadership, and stakeholder communications, ensuring strong presence in PH business, tech, and consumer media.
• Build and nurture a network of journalists, influencers, and industry partners relevant to finance, technology, and regulatory sectors.
• Lead proactive and reactive reputation management efforts, including crisis communication—a key requirement in regulated industries.

4. Campaigns, Analytics & Cross-Functional Work

• Collaborate with Growth, Brand, Product, and Compliance to ensure accurate, compliant, and compelling messaging across all channels.
• Manage agencies, production partners, and content creators commonly used in the PH digital ecosystem.
• Track performance metrics and optimize communication based on data, sentiment, and market feedback.

Requirements

• Strong experience managing corporate social media and producing digital content for Filipino audiences
• Demonstrated ability to manage PR activities, including media engagements and press releases.
• Strong communication and copywriting skills (English and Filipino).
• Ability to thrive in ambiguous, fast-paced, high-growth environments.
• Experience in fintech, banking, financial services, or disruptive digital industries.
• Familiarity with the PH media landscape, especially finance, business, and tech reporters.
• Experience with crisis communication or reputation-sensitive industries.
• Experience launching brand or PR campaigns in partnership with Growth or Brand teams.
• Understanding of PH regulatory communication constraints (e.g., BSP, IC, ASC considerations).
• Strong analytical skills and ability to interpret digital channel data for decision-making.
• Experience leading or collaborating with creative agencies, PR agencies, and influencer networks.
• Ability to build a function from zero structure, cadence, dashboards, playbooks.
• Has experience with Fintech Alliance and Fintech Association