Marketing Operations Associate

About the team

Responsible for the operational execution of ShopeePay and Monee Malaysia’s marketing activities, including setting up and quality-checking vouchers, push notifications, in-app banners, homepage assets, and other campaign elements. This role ensures campaigns go live accurately and on time while supporting process documentation, performance tracking, and cross-team coordination.

 

What you'll do

• Execute and schedule marketing campaigns (push notifications, in-app/homepage banners) according to approved briefs and SOPs.
• Conduct pre-launch QA checks (correct landing pages, user-ready visuals/copy, and proper display in-app after go-live).
• Manage management directives for user segmentation targeting in promotions, microsite setup, and live testing to align with frontend expectations.
• Maintain marketing ops trackers and the campaign calendar; ensure accurate documentation of launch dates and owners.
• Compile and analyze basic performance metrics (e.g., CTR, open rates, impressions) to identify top-performing push and banner campaigns.
• Organize shared folders and ensure consistent naming for assets and reports.
• Assist in vendor creation and onboarding by preparing and tracking required documents.

Requirements

• At least a Diploma in any field; Bachelor’s degree preferred.
• Excellent command of English (mandatory).
• Experience in e-commerce marketing and/or campaign management is a plus.
• Hands-on, execution-driven, and comfortable with marketing portals/dashboards.
• Strong project management and communication skills; able to work independently and prioritize under pressure.
• Thorough, detail-oriented, reliable, and proactive with a solutions-focused mindset.
• Flexible to support irregular workloads and peak campaign periods.
• A team player who enjoys fast-paced, dynamic environments.