Product Marketing (Shopee Ads) - Business Development, Shopee

About the team

Shopee Ads is a core strategic pillar that helps brands and sellers drive measurable business results by connecting them with potential customers. As a key revenue driver for Shopee, our mission is to empower sellers to grow their business through impactful advertising solutions.

From search and recommendation ads to livestream and video formats, Shopee Ads offers a diverse suite of products designed to maximize visibility and sales. You can learn more about our products at https://ads.shopee.vn/

 

In this role,  you will own and elevate the Shopee Ads user journey end-to-end from product strategy and feature rollouts to marketing campaigns and seller engagement. You will work cross-functionally with product, marketing, and commercial teams to ensure our advertising solutions meet market needs, delight users, and drive adoption.

 

 

What you'll do

Product Management

• Develop a deep understanding of Shopee Ads products (Product Ads, Shop Ads, Brand Ads, Livestream Ads, Video Ads) and their evolving features.
• Manage the product pipeline, localize, launch, and optimize new features and products for the Vietnam market.
• Stay ahead of industry trends and competitor offerings to inform product positioning and strategy.
• Handle and resolve product-related tickets and inquiries from both internal teams and sellers, ensuring timely responses and accurate solutions.
• Synthesize feedback from tickets to identify recurring issues, propose product enhancements, and improve user experience.

Marketing & Seller Engagement

• Continuously assess market needs, seller pain points, and industry dynamics to shape education programs, engagement strategies, and product positioning.
• Educate sellers on how to effectively use Shopee Ads through guides, tutorials, webinars, and workshops tailored to different experience levels.
• Create and maintain a comprehensive knowledge base with up-to-date product information, case studies, and best practices.
• Design and execute targeted marketing initiatives to promote Shopee Ads adoption and highlight success stories.
• Engage with the seller community via forums, events, and feedback channels to address concerns, share insights, and strengthen relationships.
• Monitor adoption and campaign performance to identify opportunities for improvement and refine both education and marketing strategies.

 

Requirements

• 3–5 years of experience in strategy, consulting, product management, marketing, or project management.
• Strong analytical and quantitative problem-solving skills with a data-driven mindset.
• Proven ability to manage multiple projects independently in a fast-paced environment.
• Excellent written, verbal, and non-verbal communication skills in English.
• Experience in e-commerce marketplaces or digital advertising.
• Background in market segmentation and user persona development.
• Interest in product management, user experience, and seller enablement.
• Experience in high-pressure, fast-growth environments (e.g., top consulting firms, investment banking).