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Performance Ads Senior Analyst, Regional Brand & Growth Marketing
ShopeeSingapore, Singapore
Apply What you'll do
- Analyse data to identify growth opportunities and challenges in performance advertising campaigns
- Stay informed on the latest trends and innovations in performance marketing to ensure our strategies remain competitive and cutting-edge
- Apply industry knowledge, marketing best practices, and technical expertise to inform product enhancements and long-term strategic planning for performance ads
- Plan budgets, define milestones, and conduct impact analysis for performance ad product improvements; monitor KPIs to ensure successful implementation
- Lead innovation discussions and proactively drive experimentation within the performance ads ecosystem
- Collaborate cross-functionally with product, engineering, and media buying teams to design and execute innovation strategies
- Partner with external platforms (e.g., Meta, Google) to test, evaluate, and implement emerging ad solutions and technologies
- Maintain accurate, ongoing reporting to track the performance and progress of all growth initiatives
Requirements
- Relevant Degree in Business, Engineering, Finance, or a related field
- 3+ years of experience in performance marketing with a strong grasp of the technical infrastructure underpinning performance ads
- Minimum of 1 year of hands-on experience running paid campaigns across platforms like Google Ads, Meta, or similar
- Strong technical aptitude (understanding of pixels, attribution, tracking, A/B testing, APIs, etc.)
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) with strong presentation and reporting skills
- Excellent interpersonal communication and stakeholder management skills
- Curiosity and passion for learning, with a desire to stay ahead in a fast-changing digital landscape
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