Performance Ads Senior Analyst, Regional Brand & Growth Marketing

What you'll do

• Analyse data to identify growth opportunities and challenges in performance advertising campaigns
• Stay informed on the latest trends and innovations in performance marketing to ensure our strategies remain competitive and cutting-edge
• Apply industry knowledge, marketing best practices, and technical expertise to inform product enhancements and long-term strategic planning for performance ads
• Plan budgets, define milestones, and conduct impact analysis for performance ad product improvements; monitor KPIs to ensure successful implementation
• Lead innovation discussions and proactively drive experimentation within the performance ads ecosystem
• Collaborate cross-functionally with product, engineering, and media buying teams to design and execute innovation strategies
• Partner with external platforms (e.g., Meta, Google) to test, evaluate, and implement emerging ad solutions and technologies
• Maintain accurate, ongoing reporting to track the performance and progress of all growth initiatives

Requirements

• Relevant Degree in Business, Engineering, Finance, or a related field
• 3+ years of experience in performance marketing with a strong grasp of the technical infrastructure underpinning performance ads
• Minimum of 1 year of hands-on experience running paid campaigns across platforms like Google Ads, Meta, or similar
• Strong technical aptitude (understanding of pixels, attribution, tracking, A/B testing, APIs, etc.)
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) with strong presentation and reporting skills
• Excellent interpersonal communication and stakeholder management skills
• Curiosity and passion for learning, with a desire to stay ahead in a fast-changing digital landscape