Campaign Analytics Executive - Regional Marketing

About the team

The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events like Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.

 

What you'll do

• Assist in the planning, execution, and optimisation of major campaigns, ensuring alignment with business objectives and delivering high-impact results
• Cross-functional collaboration with regional and local stakeholders (including Product Managers, Marketing Teams, Business Intelligence Teams) to prepare for campaigns and ensure system stability 
• Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives 
• Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results
• Conduct in-depth analysis of campaign performance, regularly monitor platform initiatives and work with local teams to review campaign initiatives and identify areas to drive growth 
• Analyze campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement
• Support ad-hoc projects as needed

Requirements

• Bachelor’s Degree in any field
• At least 1 year of working experience
• Strong numerical abilities - comfortable with handling large amounts of data and proficient in advanced formulas
• Strong data analysis and interpretation, alongside attention to detail
• Reliable and good team player who enjoys working in a dynamic environment
• Good communication skills and able to work with multiple stakeholders
• Flexibility to work occasional overnight shifts and weekends during peak campaign periods. Additional hours will be compensated accordingly.
• Able to manage multiple priorities simultaneously, demonstrating strong project management skills and the ability to adapt quickly in a fast-paced environment.
• Strong ability to work under pressure