Vice President Digital Acquisition and performance marketing

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Business Descriptor:

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening
up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Private Banking and Insurance.

We are currently seeking an experienced professional to join the IWPB Marketing team.

Job Introduction:

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be part of Digital Marketing & Acquisition function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM IWPB using Paid, Organic, digital aggregator led campaigns to deliver the objectives and ambitions of the overall Marketing strategy and plan, in turn driving revenue targets for IWPB.

Principal Responsibilities

• Acquisition & portfolio growth – Strategic thinking, stakeholder management & agency management and ensuring seamless execution to:

• Launch loans, mortgage performance marketing campaigns, activations, upsell/cross campaigns, spends campaigns using digital channels.

• Lead the planning and execution of the digital sales strategy that includes development of end to end processes and integrated product launches across offline and online customer journey

• Drive sales target through sales funnel analysis, proposition, messaging and acquisition and Accountable for digital sales and revenue targets for loans, mortgages

• Deep-dive into the data & use analytical tools to determine areas of success. Use PowerBI, AI & related tools to curate information on an ongoing basis.

• Create digital campaign calendar set campaign objectives, metric and KPIs in discussion with business and product stakeholders to drive business objectives and opportunities for growth using existing channels - email, SMS, Whatsapp, in-app

• Build and grow the IWBP business within digital media space across media channels like search, social, programmatic, affiliates etc.

• Manage and monitor digital KPI and MIS and collaborate with local business stakeholders, content management teams

• Plan, build, test and launch best in class content, digital marketing and customer interaction on our website

• Integrate appropriate KPI and metrics to measure customer satisfaction and engagement across all dimensions of the website

• Manage digital sales through contact centre.

•     Work with other members of Marketing globally and the business to inform and guide senior stakeholders

Education Qualifications / Certifications and Requirements :

• MBA from reputed business school with at least 8+ years of overall digital marketing experience
• Detailed understanding of retail banking products and services
• Understanding contact centre digital sales process and preferably managing a large team of digital sales.
• Thorough understanding of the digital media landscape in India including various options for display advertising, creative formats and basic knowledge of the platform technologies including programmatic
• Keen, data driven, analytical person, with a test & learn approach.
• Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things,
• Ability to liase with media and creative agencies to get the campaigns rolling
• Prior experience in a product/ marketing role in a financial services category is preferred

Pro-tip : Familiarity with AI-enabled tools is an advantage.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India