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GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
The Marketing Manager Specialty Care & Respiratory is responsible for leading the development and execution of launch and brand strategies across Specialty Care and Respiratory, translating global strategy into impactful local plans that improve outcomes for patients and create value for customers. The role partners closely with Sales, Medical, Market Access, Regulatory and other cross-functional teams to deliver customer-centric marketing initiatives, omnichannel engagement, and successful product launches. The Marketing Manager combines strategic thinking, commercial acumen and strong stakeholder leadership to drive business performance while ensuring all activities are delivered in line with GSK's values, compliance standards and commitment to getting ahead of disease.
In this role you will
Lead the development and execution of launch and brand strategies aligned with global objectives and local market needs.
Develop and implement integrated marketing and omnichannel engagement plans to enhance customer experience and business performance.
Create, localize and optimize commercial campaigns, materials and customer engagement initiatives.
Lead cross-functional collaboration with Medical, Market Access, Sales, Regulatory, Supply Chain, Communications and other key stakeholders.
Manage marketing budgets, forecasts and business planning activities to ensure effective resource allocation.
Partner with field teams to drive customer segmentation, account-focused initiatives and execution excellence.
Generate market, customer and competitive insights to inform strategy and identify growth opportunities.
Lead launch readiness activities and represent the local market within global brand teams.
Ensure all activities are delivered in compliance with GSK policies, industry regulations and applicable codes of practice.
Why you?
Basic Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree in Marketing, Business, Life Sciences or a related field.
Experience in pharmaceutical brand, product or launch marketing.
Demonstrated success developing and implementing customer-centric marketing strategies.
Strong commercial acumen, including business planning, forecasting and budget management.
Ability to lead and influence cross-functional teams in a matrix environment.
Strong analytical skills with the ability to leverage data and insights to drive decisions and measure impact.
Excellent communication, stakeholder management and presentation skills.
Agile, proactive and growth-oriented mindset with a focus on continuous improvement and innovation.
Fluent in German and/or English
Preferred Qualifications & Skills:
Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
Launch experience with Rx market
Master’s degree in Marketing, Business, Life Sciences or a related field.
Experience in using copy approval systems (e.g. Veeva vault)
Demonstrated project management skills
Experience from the respiratory therapeutical area, hepatology experience is a plus
Closing Date for Applications – 3rd of August 2026 (COB)
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Find out more:
#LI-GSK
Skills
Brand Marketing, Data to Insights, Digital Fluency, Enterprise Thinking, Global Product Strategy, Launch Excellence, Scientific Literacy
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.
Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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