Revenue Operations - Marketing

Key Responsibilities:

Operational Infrastructure

• Design, document, and optimise scalable marketing processes
• Support campaign execution and performance tracking across both direct and partner-led initiatives.
• Ensure marketing systems and workflows enable efficient collaboration between teams, and support consistent execution across markets, channels, and programs.
• Maintain data integrity, standardisation, and compliance across all marketing platforms, ensuring smooth handoffs between marketing, sales, and partner functions.

Performance & Reporting

• Own marketing performance reporting infrastructure end-to-end, ensuring accurate, timely, and actionable insights for the Marketing leadership team.
• Build and maintain dashboards and reports to track key marketing KPIs including pipeline generation, campaign ROI, lead funnel conversion, attribution, and velocity.
• Experience with Tableau is highly desirable.
• Have your finger on the pulse of marketing data, acting as an “early warning” system for your internal-stakeholders
• Define and continuously refine marketing performance metrics that align to business goals and revenue targets.
• Collaborate closely with Demand Gen, Content, Digital, and BDR teams to ensure alignment on goal tracking, performance metrics, and campaign effectiveness measurement.
• Partner with Sales and RevOps to maintain shared definitions of MQLs, SQLs, SALs, and attribution models. Lead monthly and quarterly marketing performance reviews by preparing data narratives and actionable insights that support marketing leadership decision-making.
• Proactively identify data gaps, inconsistencies, or inefficiencies in reporting processes and work with systems/analytics teams to resolve them.
• Ensure robust tracking mechanisms (e.g. UTM strategy, campaign tagging, lead source hierarchy) are in place and adhered to.
• Support forecasting and planning efforts by providing historical performance trends and predictive analytics.
• Ensure data integrity and trust in marketing data by implementing QA processes, governance standards, and automation where possible.

Compliance & Governance

• Ensure all marketing operations comply with data protection regulations (e.g. GDPR, CCPA), including consent capture, data storage, and usage practices.
• Define and enforce governance standards for data hygiene, campaign naming, tagging, and system usage across the marketing tech stack.
• Manage user access, roles, and permissions in marketing platforms to maintain security and operational control.
• Partner with Legal, IT, and RevOps to monitor compliance risks and support audits, documentation, and vendor due diligence.

Cross-Functional Collaboration

• Partner with Demand Gen, Digital, and Content teams to operationalise campaigns and ensure smooth execution through the funnel.
• Collaborate with Sales Ops on lifecycle definitions, funnel metrics, attribution models, and systems integration.
• Translate business needs into scalable marketing processes by working closely with stakeholders across go-to-market functions.

Agency & Vendor Relationships

• Manage relationships with external marketing agencies, ensuring clear briefs, on-time delivery, and strong performance against agreed KPIs.
• Act as the operational point of contact for agency partners, coordinating onboarding, access provisioning, and platform integrations.
• Evaluate agency and vendor performance regularly, driving accountability and value for money across all external partnerships.
• Collaborate with Finance and Marketing leadership to manage agency contracts, statements of work, and invoicing processes.

Budget Management

• Manage the marketing operations budget, ensuring accurate tracking of spend, forecasts, and variance against plan.
• Partner with Finance and Marketing leadership to support budget planning cycles and provide data-driven recommendations.
• Monitor vendor and platform spend (e.g. SaaS subscriptions, campaign tools) to ensure cost-effectiveness and contract compliance.Tool Management
• Own the renewal process and ROI evaluation for key marketing technologies (e.g. 6sense, ABM platforms, automation tools), ensuring each tool delivers measurable value and aligns with strategic goals.
• Own the marketing tech stack, including evaluation, implementation, integration, and ongoing administration of tools like HubSpot, 6sense and ReachDesk.
• Act as the primary system admin for key platforms, ensuring tools are configured to support campaign execution, data flow, and reporting needs.
• Identify opportunities to optimize usage, eliminate redundancy, and improve ROI across the marketing technology ecosystem.
• Collaborate with Sales Ops, and IT to ensure seamless integration and data consistency across systems.

Required Skills & Experience:

• 4+ years in marketing operations or a technical marketing role — preferably in a B2B or SaaS environment.
• Hands-on Salesforce experience is essential, along with strong familiarity with MAP tools (e.g., HubSpot, Pardot).
• Advanced Excel skills, including complex formulas, pivot tables, and data modelling.
• Hands-on experience setting up paid digital tracking infrastructure, including conversion APIs (e.g. Meta CAPI, LinkedIn CAPI), Google Tag Manager, and Zapier — both GTM and Zapier experience are required.
• Comfortable writing and debugging JavaScript at the level required to configure custom GTM tags, triggers, and Zapier Code steps.
• Excellent process design, project management, and problem-solving skills.
• High attention to detail and ability to work independently in a fast-paced environment.
• Strong written and verbal communication skills, with experience presenting to leadership.

Preferred Qualifications:

• Experience in managing partner compensation, MDF programmes, and deal registration processes.
• Background in working with various partner types (VARs, MSPs, OEMs, GSI, etc.).