Head of Community Marketing, eBay EU

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform supports millions of buyers and sellers across over 190 markets worldwide.
 

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day.
 

Join a team of passionate problem solvers, innovators, and dreamers — and help us connect people and build communities to compose economic opportunity for all.
 

Head of Community, Social & Influencer Marketing, Europe  

eBay is seeking a strategic and entrepreneurial leader to build and scale our Community, Social & Influencer function across Europe. This role will play a critical part in shaping how enthusiasts discover, connect, engage, and transact across eBay, with a particular focus on accelerating growth for eBay Live. 

As the leader of Community, Social & Influencer Marketing, you will define and implement a community-led growth strategy which connects creators, influencers, collectors, buyers, and sellers in several of our most passionate categories. You will build and lead a high-performing team responsible for social media, influencer partnerships, creator programs, and community engagement initiatives designed to drive awareness, participation, demand and loyalty. 

This is a highly cross-functional leadership role sitting at the intersection of marketing and the live eBay platform. The ideal candidate combines critical thinking with hands-on execution and has a consistent track record building communities and creator ecosystems that deliver measurable business impact.

Please note this role is based in our Dreilinden office with 3 days required on-site. Fluency in German and English is required also.

What You Will Accomplish

• Define and lead eBay's social, influencer, and community strategy across key initiatives, partnering with US team to build out global framework. 

• Build and scale a creator and influencer ecosystem that drives awareness, engagement, and participation across eBay and eBay Live.

• Develop community-led growth loops that convert enthusiasts into advocates, creators, sellers, and repeat buyers.

• Create and implement programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.

• Partner closely with eBay Live, Category, Product, Brand, and Growth Marketing teams to drive audience acquisition and demand generation.

• Establish scalable frameworks for creator recruitment, onboarding, activation, retention, and performance management.

• Lead the development of social-first content strategies that authentically connect with enthusiast audiences across key platforms.

• Develop measurement frameworks and KPIs across community growth, engagement, creator performance, audience development, and business outcomes.

• Hire, mentor, and develop a high-performing team while fostering a culture of experimentation, innovation, and continuous learning.

• Stay at the forefront of creator economy, social commerce, and live commerce trends to identify new growth opportunities.

What You Bring

• 7+ years of experience across social media, influencer marketing, community building, creator partnerships, or related disciplines.

• Fluency in German and strong proficiency in English.

• Based in Dreilinden, required in office 2-3 days a week.

• Demonstrated success building and scaling social, creator, or community programs for consumer, marketplace, commerce, media, or enthusiast-focused brands.

• Experience creating community growth strategies that drive measurable engagement, retention, advocacy, and commercial outcomes.

• Strong understanding of the creator economy, influencer ecosystems, social platforms, and emerging community-building models.

• Ideally experience working with Live Commerce

• Experience leading teams and influencing senior partners across complex, matrixed organizations.

• Strong analytical capabilities with experience using data and insights to optimize programs and demonstrate impact.

• Excellent communication, storytelling, and relationship-building skills.

• Flexibility required in working hours and travel to be able to support key events in person 

Why This Role Matters

The future of ecommerce will be increasingly built by communities, led by creators, and interactive. This role will help define how eBay builds meaningful relationships with enthusiasts, grows participation in eBay Live, and creates new pathways for buyers and sellers to connect around shared passions.

If you're excited by the opportunity to build communities at scale, shape the future of live commerce, and create experiences that bring enthusiasts together, we'd love to hear from you.

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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