CRM Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

eBay Live is redefining the shopping experience by bringing real-time, interactive, and curated live events to buyers worldwide. From collectibles and fashion to luxury goods and sports memorabilia, we’re connecting communities with sellers through innovative, engaging live events.

We seek a skilled and data-focused Marketing Manager to join the eBay Live CRM team. This position is responsible for building, implementing, and refining multi-channel marketing campaigns that promote awareness, engagement, and regular viewership for eBay Live. The priority is the United Kingdom with possible support in other European markets. You will partner with cross-functional teams such as the eBay Live Business Unit, Marketing, Product, and Analytics.

What you will accomplish:

• Work with the EU Marketing Lead to develop and carry out the CRM go-to-market strategy for eBay Live in the UK. Emphasize key projects to boost awareness, engagement, and viewership.

• Closely monitor CRM performance and proactively recommend optimization ideas and test and learn opportunities.

• Assist with audience segmentation and targeting initiatives alongside the EU Marketing Lead, to guarantee relevance and sustain channel health.

• Lead on the strategy and completion of key eBay Live moments, working closely with cross-functional teams to implement a customer-first and engaging CRM experience.

• Coordinate with creative agencies to produce and launch high-quality content and customer experiences that effectively reach the target audience.

• Ownership of project timelines, including tracking campaign development and keeping collaborators informed.

What you will bring:

Requirements:

• 4 + years of relevant experience in CRM within an e-commerce or a retail environment. Experience within Live commerce is a plus.

• Verified experience in crafting and delivering efficient, multi-channel CRM strategies, encompassing knowledge in measurement and optimisation.

• Strong project management skills, with experience managing multiple initiatives simultaneously in a fast-paced environment.

• Excellent communication and collaboration skills, with the ability to work effectively across teams in different time zones.

• A passion for customer excellence, coupled with a creative, innovative, and data-driven approach.

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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