Senior Product Manager - Growth

About Dwelly

Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

Position Summary

We are seeking a highly organised, commercially-minded Product Manager to come in as the first Senior Product Manager - Growth at Dwelly. This role owns the product engine behind our commercial number: growing the landlord base, growing revenue per landlord, and keeping landlords with Dwelly for the long term. You will own the landlord relationship surface end-to-end — landlord CRM, the landlord portal, onboarding, retention, and upsell — across all four Dwelly products (Tenant Find, Property Management, Payments, Communications/Platform) and deeply understand the landlord persona in all its forms.

Key Responsibilities:

1. Landlord Insight & Segmentation

• Build a working segmentation of the landlord base — e.g. single-property "accidental" landlords vs. multi-property professional/investor landlords — and understand the distinct churn drivers, upsell appetite, and lifetime value of each.
• Conduct landlord interviews, surveys, and portfolio analysis to understand needs by segment.
• Act as the voice of the landlord across the company, and wire segmentation into onboarding, retention, and pricing decisions.

2. Retention & Churn Reduction

• Reduce service-related churn through proactive prediction (leveraging the platform "brain" and sentiment signals) and timely retention interventions.
• Attack sale-related churn — the dominant cause, as most churn comes from landlords selling — by identifying properties heading to sale early and keeping them in-network (investor-landlord matching, reseller/portfolio partnerships).
• Own the retention playbook: triggers, interventions, and ownership of who is contacted when.

3. Landlord Onboarding & Portfolio Migration

• Build the product to activate landlords from newly acquired agencies into Dwelly at scale — protecting the portfolio we've just acquired and setting each on an upward growth trajectory.
• Design the onboarding experience for net-new organic landlords, driven by referrals and partnerships.

4. Revenue Growth per Landlord

• Grow the underdeveloped ancillary revenue line — rent guarantees, zero deposit, unified deposit schemes, contractor commissions, mortgage and other financial products — by improving attach rates.
• Drive fee realisation across acquired portfolios, harmonising inconsistent or discounted fee structures toward standard.
• Ensure recurring revenue levers such as annual rent reviews reliably fire across the whole portfolio.

5. Growth Product Process & Metrics

• Define the metrics for each team and management layer so incentives are aligned, not conflicting, and use them to guide decision-making.
• Introduce workflows, documentation, roadmap, and rollout/release cadence for the growth function.
• Work closely with the commercial (GM - once we hire) and platform teams to roll out changes and drive adoption across the MD/Valuer org.

 

 Qualifications & Preferred Background:

• Experience: 4–6 years in product roles with a strong growth, lifecycle, CRM, or commercial focus, ideally in fast-growing B2C, marketplace, or fintech environments. Combined mileage in both structured, product-led settings and early-stage startups.
• Skills: Exceptionally organised, analytically minded, and detail-oriented; strong numerical skills and data-driven decision making; exceptional people skills to communicate across product, commercial, and operational stakeholders.
• Highly commercial acumen — comfortable owning revenue and portfolio targets, not just shipping features.
• In step with recent technology advancements: can deliver some basic products independently with the help of AI.
• Experience owning growth, retention, or monetisation product in operational or tech-enabled B2C businesses, with a demonstrated ability to build new processes and products from scratch.
• Experience with financial services / fintech products (insurance, guarantees, lending, payments) is a strong plus.
• Strong numerical and analytical skills, with a "get things done" attitude and excellent attention to detail.

Compensation & Benefits:

• Competitive salary with the potential for equity options based on performance, recognising exceptional contributions to our integration success.

What is it like being a Dwell-er?

Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking