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Job Description Summary:
Director, Franchise Strategy – Thailand
Geographies responsible: Thailand
Function: ASP Strategy
Reports to: VP, ASP Strategy
Location: Thailand
Job Description Summary
Overall responsibility for the corporate planning and strategy function covering analysis of the political, regulatory and competitive environment as well as internal, organizational and technical analysis; develops long-term strategic planning to achieve the company's long-term objectives. Managing teams with a focus on policy and strategy implementation and control rather than development; short-term operational/tactical responsibilities.
Job Description
Position overview: As the Franchise Strategy Director for Thailand, you will be responsible for helping craft the long term strategy, annual business planning and performance deep dives for Thailand, help translate this strategy into a full year Long Range Plan / Annual Business Plan and work with the Frontline teams to ensure monthly performance tracks to the commitments made in these plans. Reporting to the ASP Strategy VP, in this role your key stakeholders will be the Franchise leads for the South cluster
What you will do for us:
LRP Support the development of the OU LRP by providing local context from frontline and bottlers and translate OU LRP to Franchise LRP to secure alignment from bottler on key priorities
Build ABP presentation inside the Franchise unit, for alignment with the bottlers and for presentation to the OULT,
Support Bottler alignment by ensuring scheduling (incl. board meetings and T2T meetings), sending monthly reports/ board talking points, setting the agenda, preparing high quality material, ensuring pre-alignment, running the meeting, deploying next steps,
Support Monthly performance review for South including studying data, building out summary/ decision document, and discussing in frontline and presenting in the OULT as needed
Market specific or OU wide deep dives on key topics as surfaced in the performance review and agreed with the frontline leadership within allowable time
Working together with the cluster leadership team and center to identify opportunities for growth in markets
Qualifications and Requirements:
7+ years of experience in the FMCG space or in Management consulting
Top skills needed:
ORGANIZATIONAL IMPACT
Owns tactical and operational plans with short to mid-term focus (1-3 years) executing organizational strategy in alignment with parent/independent organization objectives, recommending operational strategies and plans with direct impact on results
As an individual contributor operates with broad latitude in a complex environment, acts as a subject matter expert within the organization. manages large projects or processes, coaches associate in skills, delegates work to them and reviews it
Problems and issues faced are difficult and often complex and may require understanding of a broader set of issues.
INNOVATION & COMPLEXITY
Responsible for making improvements of processes, systems or products to enhance performance of the job area
Problems are solved by identifying the root cause of the problem and modifying solutions applied to similar problems
COMMUNICATION & INFLUENCE
Requires ability to influence parties within and outside of the job function at an operational level regarding policies, procedures and practices
Communicates with parties within and outside of own job function
Frequently required to communicate with parties external to the organization (e.g., customers, vendors, etc.)
What we will do for you
This role will help you sharpen your thought leadership. The strategy team is tasked with cracking the nut on some of our most intellectually challenging problems and you will gain on the job learning on how to do this well
This role will help you practice you people leadership to enrich your own ability to interact with and handle a diverse group of senior leaders as well as highly capable peers
This role will transform your knowledge of our business with a granular understand of all our markets and especially on the complex relationship we share and manage with our bottling partners
This role will give you privileged network visibility and understanding as you look over a wide range of topics panning markets and functions and connect into global teams and processes
This role will help you shape the company culture in your own way. Being part of ways of working initiatives will allow you to understand ASP at the grass roots and create real impact in the lives of our associates
A tenure in this role could help you make a switch into a longer career in Strategy in ASP or Globally, enrich your profile to perform at a different level in the function of your choosing or prepare you for a transition into franchise or frontline operations
Skills:
Analytics Software, Communication, Competitor Analysis, Customer Insights, Data Mining, Financial Analysis, Financial Modeling, Influencing, Key Performance Indicators (KPI), Long Term Planning, Microsoft Office, Professional Presentation, Relationship Building, Risk Mitigation Strategies, Stakeholder Management, Storytelling, Strategic Thinking, Syndicated Research, Tactical Planning, Waterfall Model
About Coca Cola ASEAN & South Pacific
The CocaCola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The CocaCola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company: Refresh the World. Make a Difference
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
Skills:
Analytics Software, Communication, Competitor Analysis, Customer Insights, Data Mining, Financial Analysis, Financial Modeling, Influencing, Key Performance Indicators (KPI), Long Term Planning, Microsoft Office, Professional Presentation, Relationship Building, Risk Mitigation Strategies, Stakeholder Management, Storytelling, Strategic Thinking, Syndicated Research, Tactical Planning, Waterfall ModelLocation(s):
ThailandCity/Cities:
Travel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 29, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.