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Job Description Summary:
At The Coca‑Cola Company, we craft loved brands and deliver them sustainably for a better shared future. Our mission is powered by ingredients, innovation, and world-class execution—and our success depends on building strong partnerships across every channel. As Director of National Sales within our Canadian Nutrition team, you will help bring iconic brands like Simply, Minute Maid, Fruitopia, Fuze Iced Tea, and Fairlife to life wherever consumers enjoy beverages.
This leadership role shapes growth strategies in one of Coca‑Cola’s most dynamic portfolios, connecting retail environments and foodservice operations to brands consumers trust and love. Your influence will extend through broker partnerships, cross-functional teams, and customer networks, ensuring efficient operations and bold category activation. If you thrive on collaboration, are passionate about delivering results, and take pride in representing world-class brands, this is your opportunity to create impact at scale while building meaningful customer relationships.
What You’ll Do for Us
Lead broker partner engagement with clear strategic direction, operational oversight, and performance management to execute sales and growth objectives.
Deliver annual business targets—including Net Revenue, Gross Profit, Volume, Market Share, Trade Investment, and Operating Expenses—through rigorous planning and broker-led execution.
Manage collaborative business planning cycles with broker teams and national customers, driving initiatives that elevate category performance and brand merchandising.
Spearhead joint promotional, pricing, and merchandising programs across accounts to maximize portfolio visibility and profitability.
Partner cross-functionally with internal Commercial, Supply Chain, Finance, Marketing, and Innovation teams to align execution priorities and address operational challenges.
Build and maintain relationships with key decision-makers at customers and broker organizations, ensuring trust and ongoing strategic collaboration.
Activate direct supply chain strategies, optimizing efficiencies and ensuring service reliability across Coca‑Cola North America Product Supply and FSOP distributor networks.
Incorporate insights from Voice of the Customer into regional and national planning, embedding operational performance data and feedback into growth strategies.
Drive competitive analysis and category trend reviews, sharing actionable insights to strengthen planning and maintain leadership in on-premise beverage offerings within FSOP channels.
Lead the governance of weekly, monthly, and annual stewardship routines with broker and customer teams that measure progress against mutually agreed objectives.
Requirements & Qualifications
Bachelor’s degree in business, sales, marketing, or equivalent experience.
7+ years of experience in national account management or sales leadership within beverage or CPG industries; FSOP, wholesale, or broker-managed channels highly preferred.
Proven ability to align resources across complex multi-stakeholder environments and deliver sustainable growth targets.
Deep knowledge of customer management and retail execution dynamics, especially within foodservice on-premise networks.
Strong leadership and influencing skills with experience managing external partners and cross-functional teams.
Advanced problem-solving skills combined with financial acumen for evaluating trade investments and customer profitability.
Familiarity with end-to-end supply chain and distributor systems relevant to FSOP operations and product flow.
Proficiency in using CRM platforms, analytics tools, and digital systems for performance tracking and planning.
Resilience and adaptability in a fast-paced environment, with the capability to prioritize multiple projects under evolving market conditions.
Ability to drive collaborative solutions that result in shared value and win-win outcomes for customers and Coca‑Cola.
What We’ll Do for You
Provide opportunities to lead transformational initiatives within one of Canada’s most customer-connected beverage portfolios.
Enable access to advanced tools, insights, and broker partnerships that strengthen your capabilities in execution, innovation, and strategic growth planning.
Equip you to shape the dispensed beverage experience across FSOP accounts while participating in initiatives that link global brand strength with local customer impact.
Offer a collaborative environment that prioritizes leadership development, future-ready skills, and career growth within a world-class organization.
Skills:
Broker Relationship Management, Business Planning, Collaborative Partnerships, Consultative Sales Management, Cross-Functional Leadership, Data Analytics, Decision Making, Marketing, Merchandising Strategies, National Account Development, Negotiation, Portfolio Management, Promotional Strategies, Sales, Sales Process, Supply Chain OptimizationPay Range:
Canada: 150,000 CAD - 178,000 CADBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
CanadaCity/Cities:
TorontoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 7, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.