Director, Digital Presence and Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You'll Be Doing

As Director, Digital Presence and Marketing, you will lead the management and planning of CIBC Private Wealth’s and CIBC Global Asset Management’s public digital channels. You will provide tactical insight, consultation and support for digital marketing programs (including web, mobile/tablet, email, distributed marketing and emerging technologies) that support the strategic direction of Wealth Digital, Marketing, and Communication team.  Working closely with stakeholders, partners and digital teams this role will focus on digital marketing innovation, enhanced client experiences, and business objective measurement/analytics. The successful candidate must possess and continue to advance their knowledge in digital strategy across a full digital ecosystem including marketing, digital presence (websites), standing up and defining an on-going email marketing program (Salesforce Marketing Cloud and distributed marketing) and more.  Your expertise will drive innovation, elevate client experiences, and deliver measurable results across our public-facing digital platforms.

At CIBC we enable the work environment most optimal for you to thrive in your role.  Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How You'll Succeed

• Strategic & Innovative Thinking - Own / drive / present the digital strategy & roadmap to ensure the company and clients’ needs are addressed. Assess the impact of delivered programs in achieving their desired goals and objectives.
• Deliver with Excellence – Support the digital planning for both fiscal and program planning. Working closely with leadership to define fiscal planning. While working closely with the team to support the ongoing production and publishing of key initiatives. You support the key day-to-day activities, such as UAT, clarifying requirements and sharing the business value around features. Work with development, QA, security, operations, and data teams to drive delivery of releases.
• Lead and Inspire – You will leverage your well-developed leadership, management, and strategic-thinking skills to excite, inspire and lead others in a highly collaborative environment. Both with partners and while leading your team. You will lead a team of high performing individuals well versed in the digital channel management, digital marketing  and project management. You will support the team with their day-to-day, ensuring a sound execution strategy, while helping guide their digital strategy, planning and measurement.
• Collaboration – You foster a one team and purpose driven culture. Invest in building cross-functional relationships and getting team members and enterprise partners invested in the success of a shared goal. Regularly participate & encourage continuous improvement of how the team works and collaborates.
• Enhanced Client Experience – The ability to understand the needs of a wide variety of clients/client segments and advisor groups; and apply that knowledge in day-to-day execution, planning/roadmap decision making, and digital product backlog prioritization.
• Leverage Salesforce Expertise – With your deep understanding of Salesforce Marketing Cloud and Salesforce CRM integrations you will lead a seamless advisor and customer experience for the wealth management business. Using your extensive experience and expertise with Salesforce Marketing Cloud, Distributed marketing and CRM, you will lead the email marketing, digital lead generation, email journey development and enhancements for our businesses and advisors. 
• Ensure Platform Excellence – You will play an important part in ensuring the ongoing maintenance and servicing of the platforms, the large-scale changes, and “everything in between” operate smoothly, reliably and continually delight our clients and stakeholders.

Who You Are

• A Data-Driven Storyteller.  You analyze complex information/data and communicate insights that inspire strategically aligned actions.
• Digitally savvy. You embrace new technologies and trends, leading the way in digital marketing and innovation.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• A Collaborative Leader. You empower others, value diverse perspectives, and build strong relationships.
• Accountable and Authentic. You take ownership, deliver results, and lead with integrity, embodying CIBC’s core values of trust, teamwork, and accountability
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Analysis, Business Objectives, Communication, Concept Development, Creativity, Customer Experience (CX), Design Processes, Digital Designs, Digital Strategy, Financial Modeling, Innovation, Leadership, Salesforce Solutions, Teamwork