Marketing Manager, Amazon Pickup Program , PARP Traffic

Summary

Drive meaningful impact by supporting the marketing strategy behind Amazon's global pickup program, where you'll shape how millions of customers discover and choose convenient pickup options. You'll own end-to-end campaigns across multiple channels, design and scale incentive promotions, and use data-driven insights to optimize the customer journey.

Key job responsibilities
Support awareness, conversion, and engagement initiatives across the customer journey, designing and executing top-of-funnel campaigns that drive discoverability and eligibility for pickup

Own end-to-end campaign management across multiple channels, including designing landing pages, automating launch processes, and scaling programs across global marketplaces

Develop and manage incentive promotion strategies, including forecasting impact, securing budget, testing approaches, and expanding successful pilots across channels

Analyze customer insights and performance data to identify optimization opportunities, inform strategic decisions, and drive continuous improvement in campaign effectiveness

Collaborate across product, technology, operations, and marketing teams to align on priorities, remove obstacles, and accelerate program growth

A day in the life
A Day in the Life

In this role, you'll focus on building awareness and driving conversion for our pickup program through owned and operated channels. You might start your day analyzing campaign performance data to identify optimization opportunities, then collaborate with cross-functional partners to design a new landing page experience for a specific marketplace. Later, you could be running experiments to test different incentive promotion strategies or automating a campaign launch to reach customers at scale. You'll move fluidly between strategic planning and hands-on execution, working with product, technology, and operations teams to remove barriers and accelerate customer adoption of pickup.

About the team
Pickup program on the Pick Up and Return Point (PARP) team building Amazon's global network of lockers and pickup points—a service that improves transporter safety, reduces costs, and makes package handling effortless for customers, partners, and carriers. We're experiencing tremendous growth and transformation as we expand this alternate delivery experience worldwide. Our mission is to drive customer awareness, conversion, engagement and retention. When you join us, you'll work alongside colleagues who are passionate about solving complex problems and creating seamless experiences that serve millions of customers globally. This is an exciting time to help shape the future of how people receive their packages.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's degree in marketing, economics, business or equivalent

Preferred Qualifications

- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Tableau, SQL, or other data analysis and visualization tools
- Knowledge of basic data-mining techniques
- Background in B2B and/or B2C marketing environments
- Experience designing, forecasting, and testing promotional incentive strategies
- Familiarity with AI tools and applications in marketing contexts

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 120,000.00 - 179,600.00 USD annually