Senior Field Marketing Manager

Sr. Field Marketing Manager (7 month contract)

Remote

Field Marketing | ZoomInfo

About the Role

Reporting to the Director of Field Marketing, the Senior Field Marketing Manager is a strategic marketing leader and AI-forward practitioner with a proven track record of driving revenue growth in their assigned segment. This role sits at the intersection of marketing innovation and sales enablement, leveraging cutting-edge AI tools and data-driven insights to create high-impact, event experiences that accelerate pipeline and close deals faster.

You'll collaborate closely with sales, business development teams, and the broader marketing team to develop and execute integrated field marketing/event programs that create urgency, shorten sales cycles, and deliver exceptional customer experiences across priority accounts. Success in this role requires deep expertise in B2B SaaS event marketing, AI-powered marketing technologies, and the ability to build strong cross-functional partnerships.

If you're a results-oriented field marketer with multi-channel experience, a passion for creating unique event experiences, expertise in leveraging AI to scale personalization and insights, and a collaborative spirit—this role is for you.

What You'll Do

• Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive event marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performance.
• Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipeline.
• Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences trade shows and conferences, executive roundtables, luncheons/dinners,, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics—venue selection, communications, speaker management, attendee engagement, and post-event follow-up. 
• Lead Cross-Functional Collaboration: Work closely with events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnerships.
• Analyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenue.

What You'll Bring

• 5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS company. Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth.
• Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale.
• Proven ability to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution.
• Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies. Comfort working with AI-generated insights and translating data into recommendations.
• Exceptional interpersonal and communication abilities. Proven track record building strong relationships with sales leaders and cross-functional partners. Experience articulating the value of AI-powered marketing initiatives to diverse stakeholders.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments. Track record of using AI and automation to increase productivity and scale impact.
• Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk.
• Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms.
• Ability to travel up to 20% of the time.

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