Marketing Director

Job Title: Marketing Director

Reports to: Chief Revenue Officer
Department: Sales and Marketing

 

About Comms365

Comms365, part of Wireless Logic Group, is a UK-based provider of resilient, always-on business Internet connectivity, delivering 4G/5G, fixed-line, bonded Internet, SD-WAN, and network security solutions to organisations that can't afford downtime. Founded in 2008, the company owns and manages its own Cisco-based core network and counts clients like Moonpig, BT, and The Entertainer among its customers.

 

Job Description

The Marketing Director will play a leading role in the growth of Comms365.  The primary objective is to work alongside the Senior Leadership Team to align marketing initiatives with business goals, build the go-to-market strategy, generate demand, and deliver the required volume of leads to support the sales targets and revenue growth plan.

 

This role oversees all marketing functions and involves managing a current team of 2 internal marketing professionals, along with external agency support, and collaborates closely with sales, product, channel partners and suppliers.  

 

The job will involve deploying a variety of tried and trusted, as well as innovative techniques, across both our direct and indirect channels to market.  In doing so enhancing brand awareness and building a predictable sustainable pipeline of sales opportunities, from both outbound and inbound campaign activity, to drive customer acquisition.

 

The role will be hybrid, working from the Comms365 office, home working and where required attending events.

 

Basic Functions

• Develop and implement the marketing strategy aligned with Comms365 company objectives
• Lead brand positioning, messaging, and go-to-market plans
• Oversee digital marketing, content, demand generation, PR, events, and campaigns
• Analyse market trends, customer insights, and competitive landscape
• Manage marketing budgets, forecasts, and ROI reporting
• Lead, mentor, and grow a high-performing marketing team
• Oversee agency, vendor, and partner relationships
• Track and report on KPI’s, campaign performance, and marketing effectiveness

 

Wider Initiatives

• Marketing Plan and Budget: Develop and implement an annual marketing plan within an agreed budget to deliver the required leads and retention levels to achieve C365 financial targets
• Reporting: Complete a monthly board report on the progress of the annual plan and budget, and report on the KPI’s for each campaign on a more frequent basis
• Demand Generation: Compiling end to end campaigns to drive interest and sales results in multiple products – whether new business, partners, or cross sell into existing clients.
• Events: Build and run an event calendar that drives interest from both our direct and partner channels to support lead generation and brand awareness enhancement
• Supplier engagement: Engage with existing and future suppliers/vendors/partners to secure their support from a content, resource and financial perspective for campaigns & events
• Partner Strategy: Develop strong relationships with marketing and commercial contacts within key partners, aligning go-to-market strategy and supporting with campaign
• SDR’s: Support the management and success of the Comms365 SDR strategy, ensuring there is a calendar of campaigns and strong data flow built into their sequences. Consistently review and make recommendations for enhancements.
• Customer communication: Drive enhancements to the overall customer experience, supporting improvements in NPS by implementing a strong customer journey, incorporating welcome packs, in-life product offers, newsletters, renewal plans, retention offers.
• Website/Webshop: Manage and enhance the impact of the on-line presence through monthly analysis, reports and statistics making recommendations for improvements (key word, SEO etc)
• Social Media: Grow the volume of inbound leads and LI followers, publishing regular engaging content to support inbound and outbound lead activity
• Data Management: Ensure all systems are managed and updated (ConnectWise, Cognism, Hubspot etc.) with required campaign information
• Product and industry knowledge: Possess and maintain in-depth knowledge of the existing UK Telecoms and IT Reseller/MSP markets, as well as Comms365 service offerings and value propositions, ensuring you can articulate these and can align with industry trends and developments
• Brand Advocacy: Act as a brand ambassador for Comms365 internally and externally, ensuring that all partner- facing communications are consistent with the company’s values and strategic
  
  

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