The Associate Brand Manager (ABM), Core Performance & GTM Activation, supports Dove's Core Body Wash business. This role focuses on translating portfolio strategy into marketplace success through commercialization, innovation execution, retailer activation, and cross-functional leadership for Core Scrubs, Liquid Hand Wash, and Baby, as well as owning the Dove Skin Cleansing budget, which is the largest in Unilever.
The ideal candidate is energized by execution, thrives in complex cross-functional environments, and enjoys turning ambitious growth plans into reality.
Key Responsibilities
1. Commercialization & Go-to-Market Leadership
- Lead end-to-end commercialization of innovation launches, portfolio relaunches, seasonal programs, and key growth initiatives across Scrubs (in alignment with Body Wash), Liquid Hand Wash, and Baby.
- Translate portfolio strategies into integrated, actionable launch plans.
- Develop and manage go-to-market plans across Marketing, Shopper Marketing, Customer Development, Supply Chain, Finance, and R&D.
- Ensure flawless launch readiness and execution across all consumer and customer touchpoints.
2. Retail Activation & Customer Engagement
- Lead development of customer-facing marketing materials, sell-in stories, launch toolkits, and activation assets.
- Partner with Shopper Marketing and Customer Development teams to bring brand initiatives to life across key retail customers and channels.
- Support development and execution of retailer-specific activation programs, merchandising initiatives, and promotional events.
- Identify opportunities to improve in-store and omnichannel execution to maximize awareness, trial, and conversion.
3. Core Business Leadership
- Serve as a business leader for Dove BW, helping drive the growth agenda for Dove's largest Skin Cleansing business.
- Act as a primary marketing lead for commercialization, activation, and executional excellence across the portfolio.
- Partner on annual planning, innovation pipelines, and key strategic initiatives, ensuring strong cross-functional alignment and execution.
- Bring a marketplace perspective to business discussions, identifying opportunities to strengthen launch plans and customer impact.
4. Cross-Functional Project Leadership
- Lead highly cross-functional initiatives from concept through execution, coordinating work across Marketing, R&D, Supply Chain, Finance, Shopper Marketing, Customer Development, Media, and agency partners.
- Manage timelines, milestones, risk mitigation plans, and stakeholder communication across multiple workstreams.
- Drive alignment and decision-making across diverse teams to ensure initiatives are delivered on time and in full.
- Champion a culture of accountability, collaboration, and executional excellence.
5. Portfolio Operations & Financial Stewardship
- Manage budgets, purchase orders, agency invoicing, and other portfolio operations processes.
- Support forecasting, financial tracking, and investment management across the business.
- Ensure efficient management of marketing investments and resources.
- Maintain strong operational rigor and project governance across all initiatives.
Qualifications & Skills
- Bachelor's degree required; MBA preferred.
- 3–5+ years of experience in Brand Management (not agency-side), Sales, Category Management, Customer Development. CPG experience preferred.
- Comfortable working in Unify and Numerator systems, pulling raw data and synthesizing analysis into action-driven narrative.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Demonstrated ability to lead through influence and collaborate across functions.
- Strong organizational skills and attention to detail.
- Excellent communication and presentation skills.
- Comfortable managing ambiguity and driving execution in a fast-paced environment.
Leadership Expectations
- Acts with an ownership mindset and delivers against commitments.
- Excels at cross-functional leadership and stakeholder management.
- Balances attention to detail with an ability to move quickly.
- Anticipates challenges and proactively develops solutions.
- Demonstrates agility, resilience, and a bias for action.
- Brings energy, positivity, and accountability to the team.
Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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