Unilever is currently hiring for U-Pro Trade & Business Development Asst. Manager
Function: Customer Business Development
Reports to: UPro Sales Manager
Scope: Turkey
Location: Umraniye
Terms & Conditions: Full Time/ Hybrid
About Unilever
At Unilever, 3.4 billion people in over 190 countries use our products every day. We are driven by our purpose of making sustainable living commonplace while delivering sustainable business growth. We foster an inclusive, collaborative, and flexible work environment where employees are empowered to shape their careers and make a meaningful impact.
About the Role
Unilever Professional (UPro) is the B2B division of Home Care, serving professional cleaning sectors including hotels, restaurants, offices, commercial laundries, and other out-of-home (OOH) businesses. Since its launch in 2019, UPro has rapidly expanded to 44 markets and is on an ambitious growth journey toward becoming a €1 billion business by 2030.
As the U-Pro Trade & Business Development Assistant Manager, you will play a key role in driving commercial growth by leading trade marketing initiatives, developing new business opportunities, optimizing sales channels, and strengthening distributor partnerships. You will collaborate cross-functionally to deliver scalable growth strategies and ensure excellent execution across the market.
Key Responsibilities
Trade Marketing
- Develop and execute trade marketing strategies across all sales channels, including distributors, cash & carry, e-commerce, direct sales, and public tenders.
- Design and implement channel-specific growth plans aligned with the Route-to-Market (RTM) strategy.
- Plan and manage annual trade marketing calendars, promotional campaigns, and incentive programs.
- Lead sales activation initiatives for distributor sales teams and field organizations.
- Manage annual trade marketing budgets and monitor spending through ERP systems.
- Analyze trade investments, campaign performance, and identify opportunities for continuous growth.
- Oversee stock tracking, demand forecasting, production planning, and Troia system processes.
- Ensure strong in-market execution and continuously improve channel performance.
- Partner closely with Sales, Marketing, Finance, and Operations teams to maximize commercial effectiveness and customer satisfaction.
Business Development
- Identify new business, customer, and channel opportunities within the Out-of-Home (OOH) market.
- Lead business development projects across key accounts, public tenders, and strategic commercial initiatives.
- Develop and optimize Route-to-Market (RTM) strategies and channel structures.
- Expand and strengthen the distributor network while improving partner performance.
- Build strategic partnerships that support sustainable, long-term business growt
Qualifications
- Minimum 5 years of experience in Sales, Trade Marketing, Channel Development, or Business Development within FMCG or B2B industries.
- Proven experience managing trade marketing campaigns, promotions, product launches, and Route-to-Market (RTM) initiatives.
- Strong understanding of OOH channel dynamics, distributor management, and field execution.
- Experience in budgeting, forecasting, trade investment management, commercial planning, and performance analysis.
- Hands-on experience with ERP systems and commercial planning tools, supported by strong analytical and data-driven decision-making skills.
- Strong commercial mindset with the ability to identify growth opportunities and translate them into actionable strategies.
- Demonstrated ability to work effectively with cross-functional stakeholders, including Sales, Marketing, Finance, and Supply Chain.
- Excellent communication, stakeholder management, project management, and coordination skills.
- Customer-focused with strong problem-solving and execution capabilities.
- Fluent in both English and Turkish.
- Bachelor's degree in Business Administration, Marketing, Industrial Engineering, or a related field. An MBA is considered an advantage.
Note: Whilst a preferred candidate has been identified through our succession planning processes, we are open to receiving further applications to ensure everyone with the desired skills, performance experience, and leadership outlined within has had the opportunity to apply.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.