Senior Brand Manager - Home Care (Thailand)
Location: Thailand
About Unilever
With 3.4 billion people using our products every day in more than 190 countries, Unilever is one of the world's leading consumer goods companies. Our purpose is to make sustainable living commonplace, and we believe doing business the right way drives long-term growth and superior performance.
At Unilever, you will work on brands that consumers love while making a meaningful impact on people's lives and communities. We offer an inclusive, collaborative, and flexible working environment where individuals are empowered to grow, lead, and shape their own careers.
About the Role
We are seeking a commercially driven and consumer-centric Senior Brand Manager to lead our Home Care portfolio in Thailand. This role will be responsible for developing and executing brand strategies that drive growth, strengthen brand equity, and deliver business performance.
You will work closely with cross-functional teams to bring innovation to market, develop impactful campaigns, and create exceptional consumer experiences across multiple channels.
Key Responsibilities
- Lead the development and execution of the Brand Marketing Plan to deliver sustainable business growth.
- Lead cross-functional teams to implement brand plans and monitor performance against objectives.
- Drive innovation, activation, advertising, and promotional initiatives to support brand growth.
- Manage end-to-end product launches, relaunches, market development initiatives, and cost-saving projects.
- Develop launch plans, manage customer sell-in activities, and ensure compliance with legal and regulatory requirements.
- Own and manage brand P&L, ensuring delivery of growth, profitability, and market share objectives.
- Analyze consumer, category, channel, customer, and competitive data to identify growth opportunities and business insights.
- Monitor brand performance and recommend actions to improve key business indicators and annual targets.
- Partner closely with Sales, Trade Marketing, CMI, Finance, Supply Chain, and Regional Category teams to deliver business priorities.
- Build strong relationships with external agencies and partners to ensure effective execution of marketing initiatives.
- Provide input into volume forecasting, financial planning, budget management, and performance reviews.
- Track and optimize key brand performance drivers across the marketing mix and commercial execution.
Experience & Qualifications
- 3-5 years of experience in Brand Management, Product Management, or Marketing within FMCG.
- Strong presentation, communication, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of communication development, media planning, public relations, and e-commerce.
- Strong analytical and financial acumen, including sales analysis, P&L management, budgeting, and strategy development.
- Experience managing relationships with a wide range of internal and external stakeholders.
- Experience leading cross-functional teams and working effectively with external agencies.
- Excellent English communication skills, both conversational and presentation-based, with the ability to engage senior stakeholders and peers.
- Fluent in Thai language.
- Knowledge of Home Care categories and social-first marketing is a strong advantage.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.