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Function: Marketing
Scope: National
Location: Bosques, CDMX
Terms & Conditions: Full-time – Hybrid (onsite in the office three days per week). No national or international relocation bonus applies.
JOB PURPOSE:
As Brand Coordinator for Dove Men +Care, you will play a key role in shaping brand demand and desire at scale. From executing point-of-sale activations to driving digital-first campaigns, you will support the end-to-end marketing operation of one of the most iconic brands in the portfolio. This role will give you hands-on experience in brand building.
KEY RESPONSIBILITIES:
Deploy social-first campaigns to achieve communication objectives while optimizing key metrics.
Manage the PR and content creator strategy, leveraging digital and culturally relevant consumer trends.
Execute point-of-sale (POS) plans to drive awareness and conversion.
Define and implement the e-commerce strategy across omnichannel and pure player marketplaces.
Support the rollout of the brand innovation funnel and development of banded packs.
Bring creative and consumer-focused solutions to generate demand and build brand desire at scale.
Collaborate closely with cross-functional teams to ensure smooth daily operations.
Coordinate and manage relationships with external agencies.
REQUIRED QUALIFICATIONS:
1-3 years of experience in Marketing, Brand Marketing, or Brand Management within Fast-Moving Consumer Goods (FMCG) companies.
Experience in consumer goods categories such as beverages, snacks, food, personal care, or related FMCG industries.
Bachelor’s degree in marketing, business administration or related fields.
Advanced English proficiency (written and spoken) is required
Advanced Microsoft Excel skills and strong overall computer proficiency.
Exposure to brand campaign execution, product launches, innovation projects, agency management, and cross-functional collaboration.
Strong communication skills, time management, and stakeholder engagement.
Commitment, accuracy, efficiency and accountability
Creative, consumer focused mindset, social media native and onboard on latest digital trends.
PREFERRED QUALIFICATIONS
Nielsen IQ
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