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Job Title-Assistant CI Manager - Laundry Powders and Bars
Location-Mumbai HO
Job Summary:
The role is for the laundry category in South Asia working on Powders and Bars. You will play a key role in shaping the trajectory of 3 of the biggest Unilever brands in Surf, Wheel and Rin, and a regional leader brand in Sunlight.
The role requires working towards keeping the core powder and bar portfolio for these brands strong and flourishing. You will play a key role in shaping the brands, showing the business key growth opportunities and work with a leadership team comprising of Brand Directors, Category and R&D leads and the CI leadership team.
The growth of these brands is key to ensure a successful home care business for India. The role will require the candidate to find the balance between ensuring strong core functionality and modernizing the brands for today’s consumer. The role covers partnering with both design and deploy stakeholders on the brands as well as R&D, and driving excellence across 6 P’s to help the brand reach it’s ambition.
In order to grow big we need to think big. This is a great opportunity for someone who wants to drive an aggressive growth agenda, make a big impact and leave a positive legacy.
To support the growth agenda, you will have strong strategic rigour, be comfortable pushing back to senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in analysing the market, be able to decipher multiple information sources into a succinct story and point of view, experience in innovation development and have a diverse research background. We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of an intellectual and emotional quotient.
The successful candidate needs to proactive, empowered, know how to prioritise, have strong communication and storytelling skills.
Key Responsibilities:
The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer. You need to be able to anticipate business partner needs before they know they need them.
Identifying growth spots, future proofing the portfolio
Partnering with the Marketing team on Design – Pack, Product and Proposition
Partnering on effective Deployment – Price, Place and Promotion
Identify opportunities for each of the P’s to drive brand growth
An intimate understanding of business performance, priorities and cross functional needs
Proactive knowledge of hot spots and opportunities
Offer foresight rather than just insight
Gate keeping
Collaboration within CI community
Harnessing and being on top of category and brand related trends
Staying abreast with consumer trends
Leveraging all the tools and insights at our fingertips/ bringing everything together to land clear and concise story that ultimately drives business action
Managing CI budgets
Managing relationships across CI teams, agency partners, cross functional teams
Experience: Need 5+ years in a relevant role.