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Knorr Innovation End-to-End Associate Brand Manager
Background & Purpose of the Job
Launched in 1838, Knorr is Unilever’s 2nd largest brand globally and has developed into one of the most iconic food brands. Here in the US, we are paving the way when it comes to being a force for good with the purpose of making good food accessible to all Americans. Knorr owns flavor and is famous for delivering affordable products that people use every day in their kitchens to bring exiting flavors to their dishes.
Knorr has unlimited growth potential in the US an absolute key market for the brand. It is not only a fast-growing brand, but it is doing so by growing our categories. Our brand is at the start of an exciting transformation which involves taking our innovation to the next level to drive unprecedented growth and reach our ambitious target of $1 billion by 2027. Our recent launch of Ready to Heat Cups is a prime example of how we our leveraging Unilever technologies and capabilities to win in high-growth spaces and being market makers.
The Innovation End-to-End Assistant Brand Manager will report to the Senior Innovation Brand Manager. This role will have responsibility for transforming the way Knorr shows up in the eyes, and hearts of consumers, evolving the portfolio over the next few years, by crafting a real compelling long-term Innovation funnel within the Meal Makers and Cups categories to bring the brand to new heights.
What You’ll Do
Your every day job will involve plenty of strategic thinking and crafting. This includes deeply understanding consumer jobs, pains and gains, creating brilliant concepts as well as crafting products using new and breakthrough technologies and formats that deliver superior benefits.
You will engage cross-functional teams, including R&D, SC, CMI, Finance. You will also often work with external partners, such as research agencies, world-class design agencies as well as the best flavor experts globally.
The scope of this role will be focused on the US. This means that you will be partnering with the Scratch Cooking local and global teams to develop and co-create Knorr’s big bet innovations within Meal Makers and Cups for 2026-2027 from concept stage through execution. We started a journey towards a new and more premium Future-Core that will revolutionize the brand and category. Now it’s time to explore the future of these platform in 2026 and beyond.
Lead and own creative campaign development for your specific innovation projects
Lead and own assigned innovation projects across multiple stages, specific responsibilities include strategy & concept development, pricing, P&L creation, innovation forecasting, and go-to-market creative development.
Partner with sales to develop compelling selling stories for your innovations, rooted in category growth strategy.
Bring what’s best-in-class on the latest innovation trends and technologies, as well as competitive products to each project.
Own and manage the innovation budget and resources allocated.
Who You Are:
We are looking for an excellent product innovator passionate about food. You will live and breathe food innovation. Not only are you passionate about making delicious, nutritious products, you are curious and interested in upskilling on industry news, competitive products, and new technologies.
You have a passion for all things marketing: Championing the consumer, shopper and customer in everything you do.
You are a strategic connector: You can connect the dots between learnings and ideas to guide the team to make decisions and develop a portfolio that is best for the business.
You are an accountable and responsible leader: you set your work at the highest standards, holding yourself accountable for delivery and holding others accountable.
You are a doer: you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a desire to make things happen & break down walls to do so.
You value relationships: You are a strong communicator that can form meaningful, trusting relationships with key partners to enable great results.
What you Need to Succeed:
Bachelor’s degree required, MBA preferred with 3+ years of experience in Brand or CPG marketing.
A creative mindset, excellent analytical and problem solving skills
Has a real passion for innovation, crafting mixes that truly excite consumers
Excellent oral/written and presentation skills; ability to tailor your communication style across a multitude of disciplines leadership levels.
Experience leading or working with large teams, with the ability to build rapport and influence cross-functional and global partners.
Strong track record of successful product launches
Foodie/Nutrition literacy coupled with an eye for aesthetic, design, and attention for details.
Comfortable with using data throughout aspects of the role, turning consumer and social insights into strategic thinking, and building viable financial models.
What We Can Offer You
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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