JOB TITLE: Channel Shopper Marketing Assistant Manager
REPORTS TO: Channel Shopper Marketing Manager
FUNCTION: Customer Development
JOB LOCATION: Vientiane
Successful Profile
The ideal candidate is commercially driven, highly organized, data-oriented, and capable of translating category and shopper insights into winning customer activation plans while ensuring disciplined TTS (Trade Term Spending /BMI (Business Marketing Investment) management and excellent in-store execution.
Expectation for the Role:
- Effectively manage and track TTS and BMI budgets, ensuring spending efficiency, compliance, and timely customer claim settlement.
- Develop and execute monthly promotion and sales activation plans to achieve business objectives and maximize ROI.
- Lead and coordinate regular catch-up session with business stakeholder to understand upcoming innovations, category priorities, and campaigns; align plans with existing inventory, POSM assets, and secondary display availability to ensure effective execution.
- Negotiate and close commercial agreements with customers and distributors to support growth objectives.
- Collaborate closely with customers to implement marketing and shopper activation programs.
- Coordinate with Sales, Category, Supply Chain, and Channel teams to ensure flawless execution of key campaigns and stock buffers
- Drive excellence in availability, visibility, assortment, shelving, and merchandising to maximize product presence and share of shelf.
- Leverage market insights, shopper understanding, and business data to develop growth strategies and recommendations.
- Ensure effective management of stock supply and customer replenishment to maintain CCFOT above 95% and OSA 85% total MT.
- Monitor promotion and activation performance and provide actionable recommendations for continuous improvement.
Requirements
- Bachelor’s degree in related field
- Minimum 1-3 years of experience in Sales, Trade Marketing, Shopper Marketing, Category Management, or FMCG-related fields.
- Strong customer relationship management and stakeholder engagement skills.
- Good negotiation, communication skills & stakeholder management skills.
- Strong analytical and problem-solving capabilities.
- Resilient, adaptable, and agile in a fast-changing business environment.
- Advanced proficiency in Microsoft Excel, PowerPoint, and Power BI.
- Good command of English; additional languages are an advantage.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.