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Digital Marketing Intern
TomTomAmsterdam, The NetherlandsIntern
Apply We are looking for a motivated Digital Marketing Intern to support our demand generation activities, with a strong focus on email campaigns, webinars, and market research.
This role offers a hands-on opportunity to work across the full campaign lifecycle—from planning and execution to performance analysis—while gaining exposure to B2B marketing in a global tech environment.
This role offers a hands-on opportunity to work across the full campaign lifecycle—from planning and execution to performance analysis—while gaining exposure to B2B marketing in a global tech environment.
What you'll do:
Email Marketing
Support the planning and execution of email campaigns (invitations, reminders, follow-ups)
Coordinate content and design with internal stakeholders and creative teams
Build and QA emails in marketing automation platforms (e.g., HubSpot)
Assist with audience segmentation and list management
Track campaign performance and contribute to reporting and optimization
(aligned with internal email workflow and KPI tracking practices)
Webinar Support
Assist in the end-to-end execution of webinars (setup, promotion, follow-up)
Coordinate timelines, assets, and speaker logistics with internal teams
Support webinar promotion through email and other digital channels
Help track registrations, attendance, and post-event performance metrics
(consistent with webinar execution and reporting roles)
Market & Competitor Research
Conduct research on competitor marketing activities (emails, webinars, campaigns)
Create benchmarking reports and highlight key trends and insights
Support analysis of industry best practices and identify opportunities for improvement
(aligned with internal benchmarking and reporting tasks)
Reporting & Analysis
Assist in compiling campaign performance reports
Analyze marketing data to identify trends and actionable insights
Provide recommendations to improve future campaigns
What you'll need:
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Bachelor’s or Master’s student in Marketing, Business, Communications, or a related field
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Strong interest in digital marketing, especially email and event marketing
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Analytical mindset with attention to detail
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Good written and verbal communication skills in English
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Proactive, organized, and eager to learn
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Ability to work both independently and collaboratively
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Familiarity with tools like Excel, PowerPoint, or marketing platforms is a plus