Customer Marketing Lead

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you? 

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. 

About you: 

We’re looking for a marketing professional to own Tradify’s customer marketing and lifecycle strategy. (Tradify is a member of the Access Group). You’ll focus on retention, engagement and growth – deepening customer relationships, reducing churn and driving expansion revenue.

You’ll be designing and running life-cycle programmes from onboarding to advocacy, collaborating with Product, Customer Success and Sales – building campaigns, analysing data and iterating quickly.  You’ll also ensure all customer communications are relevant and valuable.

You’ll be a strategic thinker with hands-on execution skills, caring deeply for the customer experience – with the ability to drive measurable business outcomes through marketing.

Day-to-day, you will: 

• Develop and own the global customer marketing strategy aligned to ANZ & UK priorities
• Design and lead lifecycle programmes across the customer journey – from trial, renewal and advocacy – including case studies, reviews and customer stories
• Create targeted campaigns to improve onboarding, reduce churn and drive feature adoption
• Partner with Product & Customer Service to inform messaging and support product-led growth
• Manage marketing automation and performance reporting to optimize customer communications

Your skills and experiences might also include:  

• 5+ years’ experience in customer marketing, lifecycle marketing or CRM/retention focused roles
• Ability to design multi-stage lifecycle programmes that deliver measurable retention and engagement results
• Strong understanding of SaaS customer journeys and experience with marketing automation platforms (Hubspot preferred)
• An analytical mindset with ability to interpret data, identify trends and create actionable programmes
• Excellent written communication skills and experience collaborating cross- functionally with Customer Success, Product and Sales teams

What are we all about? 

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.