Lead Product Marketer

This role is a hybrid position

Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of Santa Barbara or New York.

The Role

The Lead Product Marketer, Software drives Sonos' brand strategy into product launches, updates, and evolutions. Reporting to the VP of Global Brand Strategy, this role ensures brand ambition, product truth, and audience intelligence come together into product positioning and narratives for both hardware and software initiatives, and into the launch moment briefs that inspire breakthrough creative thinking across launch concepts, media/channel plans, and tactical ideas.

This role focuses on the strategic level: the global product narrative, the upstream brief, and the connective tissue between the Sonos brand and its products. It defines the story before go-to-market execution begins.

What You'll Do

• Own the Global Product Narrative - Collaborate with Product Management to develop the authoritative product narrative for key software innovations — at the intersection of product truth, audience, and culture. Ensure narratives are grounded in genuine insight, not just feature lists. Maintain narrative coherence as products move from launch into their commercial lifecycle.

• Lead the Learning Agenda - Collaborate with UX and Insights teams to develop research plans through the product lifecycle. Interrogate and utilize findings to inform narratives, audience definitions, and strategies for products and launch moments.

• Own the Launch Brief - Develop insightful, system-led launch briefs by combining Sonos brand strategy, relevant product narratives, and cultural, audience, and commercial insights. Ensure every brief reflects a specific audience, a clear cultural moment, and an unambiguous creative ambition — and pressure-test for strategic clarity before creative development begins.

• Partner with Marketing Teams to Define Success - Ensure that all campaigns, programs and activations have clear and measurable KPIs that align with strategic objectives

• Inspire Creative Teams - Partner with creative teams as a strategic collaborator. Help them understand the human truth and brand ambition behind a brief so they can exceed it. Champion work that is brand-true, culturally resonant, and channel-agnostic in its ambition.

• Enable Regional and Segment Marketing - Provide consumer, professional, and retail marketing teams with the global narrative and strategic inputs they need to adapt for their channels and markets — without requiring central approval at every step.

What You Bring

• 8+ years in brand management, marketing, or product marketing within global, software-product-led organizations

• Demonstrated experience developing product narratives and creative briefs that inspire outstanding work

• Ability to gather, evaluate, and synthesize product, competitive, audience, and cultural intelligence across multiple sources

• Strong cultural intelligence: you track trends critically, connect them to brand opportunity, and bring them into briefs in a way that feels real, not forced

• Experience integrating audience inputs from multiple sources (product, commercial, media) into a unified strategic point of view.

• Proven ability to partner with and inspire creative teams

• Clear, confident communicator across senior leadership, agency partners, and cross-functional teams

Leadership Profile

• Brand-rigorous and product-fluent.

• Comfortable defining and evolving process. Or navigating a complete lack of process.

• Concise communicator. Brevity = Clarity.

• Deeply curious about people, culture, and what drives meaning.

• Energized by the upstream and comfortable doing consequential work before anyone can see where it's going.

• A generous, elevating strategic partner who collaborates and shares, but also knows how to manage (and sometimes graciously decline to use) feedback in order to make the team and the work better.

• High standards for both strategic thinking and creative quality.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Hybrid

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

$134,000 and $168,000

The specific pay offered will depend on the candidate’s geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market.  Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of  the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process. 

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.