SEO Associate - Tools

Position Summary

We’re seeking a results-driven SEO Manager to own and advance SolarWinds’ organic search strategy within the Demand Generation organization. This team member will build and scale a modern SEO practice in lockstep with paid media, content, product marketing, and web teams – accelerating pipeline, improving AI visibility, and driving long-term search equity across our Tools pillar.

Key Responsibilities

Strategy & Execution

• Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
• Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
• Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.

AI-Aware Content Optimization

• Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
• Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.

Cross-Functional Leadership

• Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
• Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.

Analytics & Insights

• Use GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.
• Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.

Vendor & Contractor Management

• Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring deliverables align with strategy and budget.
• Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource.

Qualifications

• 4–5+ years of SEO experience in B2B SaaS or enterprise technology
• Deep expertise in technical SEO, content optimization, and analytics
• Excellent communication and presenting ability to Tools BU Leadership and key statkeholders, collaboration, and project management skills
• Hands-on experience with Ahrefs, GA4, Google Search Console, and keyword research tools
• Familiarity with modern MarTech including 6sense, Mutiny, and Qualified
• Proven success aligning SEO with performance marketing and demand gen KPIs
• Understanding of structured data, AI search (SGE/Overviews), and content engineering for semantic search

Preferred Qualifications

• Experience optimizing for AI Overviews and structured content visibility
• Working knowledge of MAPs (Marketo, HubSpot), SFDC, and lead scoring models