Senior Community Engagement Associate (User Acquisition) - Marketing, Shopee

About the team

We are looking for a motivated and strategic individual with a background in project management, especially in offline campaigns, to oversee and enhance the KOL sign-up & onboarding process. This position involves working closely with both internal teams and external agencies to maximize acquisition performance, optimize the registration experience for KOLs and improve the efficiency of the process.

What you'll do

1. Funnel Performance Planning & Vendor Alignment

• Translate New Buyer & KOC funnel goals (acquisition, activation, retention) into clear event strategies and execution plans
• Align KPIs, deliverables, and success metrics with vendors to ensure outcomes are met across all funnel stages
• Leverage data insights to guide vendors on target audience approach, engagement methods, and conversion tactics during events

2. Event Planning & Vendor Execution Management

• Own end-to-end planning of offline events, including concept development, event flow, and execution roadmap
• Develop structured plans covering logistics, timelines, licensing/permissions, and on-ground operations
• Manage vendors closely to ensure high-quality execution, consistent messaging, and smooth coordination across all touchpoints
• Act as the main point of contact to troubleshoot issues and ensure delivery aligns with agreed plans and KPIs

3. Journey Experience & On-ground Optimization

• Design effective on-site and pre/post-event engagement flows to maximize New Buyer & KOC acquisition and activation
• Identify friction points in user experience during events and work with vendors to continuously optimize engagement mechanics
• Evaluate vendor performance and event effectiveness, driving improvements and standardizing best practices for future scalability

 

 

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in Consulting, affiliate marketing, or project management (offline initiatives or high-volume recruitment is a plus).
• Proven ability to lead acquisition-focused campaigns from strategy to execution.
• Strong analytical and project management skills.
• Experience working with cross-functional teams and external partners.
• Excellent communication skills in both English and Vietnamese.
• Can do attitude & good team player