KOL Management Projects (Shopee)

About the team

KOL Management Initiatives team is responsible for managing key programs and growth initiatives of the Shopee Affiliate program, focusing on enhancing Affiliate partners performance across all funnels. The team consists of 2 sub-teams including Creator Feature & Fundamental and Creator Program teams. 

 

This role is part of the Creator Program team – responsible for managing programs and campaigns that drive growth for both creators and participating brands. The role involves designing program mechanics, planning GTM strategies, executing program rollouts, and monitoring performance to drive improvement.

What you'll do

• Develop and design program GTM and mechanics, including creating program creatives and communication materials.
• E2E campaign management. Plan and execute program launches, manage project timeline, ensuring clear and effective communication with Key Account Managers, Creators and Brand partners. 
• Collaborate closely with cross-functional teams such as Key Account Managers, Marketing, Business Intelligence, Business Development, and others to ensure smooth coordination and project execution.
• Monitor program performance, identify key challenges, and proactively develop contingency plans to address issues.
• Conduct data analysis to gain insights into campaign mechanics/incentives improvement, creator behavior and challenges, and identify new growth opportunities.
• Responsible for affiliate product testing, roll-out, and reporting on adoption and improvements.

Requirements

• 2 years+ of experience, preferably in Marketing or Business Development.
• Strong business acumen and critical thinking skills. Comfortable working with numbers and performing data-driven analysis.
• Detail-oriented, logical thinker, and capable of managing large data sets with precision.
• Proficient in both Thai and English, with effective communication skills.
• Demonstrates a growth mindset, takes ownership of projects, team player, organized, and results-oriented.
• Able to work in fast-paced and dynamic environment