Marketing Strategy Associate - FBS, Scommerce
ShopeeAbout the team
Fulfilled by Shopee (FBS) is one of Shopee’s fastest-growing strategic initiatives, designed to help sellers scale their businesses through reliable warehousing, fulfillment, and faster delivery.
The team is responsible for how the business grows, from defining investment priorities to allocating budgets across growth initiatives and marketing programs that drive adoption across the marketplace. Our work sits at the intersection of strategy, data, and execution, where we evaluate investments, run experiments, and translate insights into actions that grow Fulfilled by Shopee sustainably.
This is a high-impact team where individuals are trusted with meaningful ownership and the opportunity to influence how one of Shopee’s most important initiatives evolves. You will work closely with teams across Marketing, Operations, Finance, and Regional Strategy to solve complex business challenges and drive real marketplace growth.
Why Join Us
In this role, you will take meaningful ownership of high-impact initiatives that directly influence how Fulfilled by Shopee grows.
You will work on complex business problems, analyze real marketplace dynamics, and collaborate with teams across the organization to turn ideas into scalable solutions.
If you enjoy solving ambiguous problems, building new initiatives from the ground up, and seeing your work translate into measurable business outcomes, this role offers an exciting opportunity to learn and grow.
What you'll do
- Define FBS Demand & Awareness Strategy: Shape how FBS is positioned across the Shopee platform to increase buyer awareness and drive demand.
- Translate Business Priorities into Marketing Initiatives: Develop marketing initiatives that support key FBS growth objectives.
- Identify and Activate High-Impact Marketing Channels: Determine the most effective Shopee marketing surfaces (e.g., Homesquare, banners, flash sales, campaigns) to promote FBS and maximize visibility.
- Optimize Marketing Performance: Analyze campaign and placement performance to improve engagement, conversion, and program adoption.
- Build Data-Driven Marketing Insights: Develop dashboards and performance tracking tools to measure marketing impact and inform future marketing strategies.
- Drive Cross-Functional Marketing Execution: Partner with Growth, Operations, and Regional teams to ensure marketing initiatives are aligned with program priorities and executed effectively.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or related fields.
- 2+ years of experience in digital marketing, growth marketing, campaign management, or e-commerce marketing preferred
- Proven track record of leading projects that deliver measurable business impact
- Strong analytical skills with proficiency in Excel/Google Sheets for campaign performance analysis
- Strong understanding of digital marketing channels and campaign performance metrics
- Ability to analyze campaign performance and optimize marketing strategies based on data insights
- Effective communicator and collaborator—comfortable working across teams and with leadership
- Self-starter with high ownership, attention to detail, and drive to continuously improve processes and outcomes