Commerical Strategic Projects Lead (Shopee)

About the team

You will serve as the Strategic Projects Lead overseeing the Fulfillment by Shopee (FBS) Seller Workstream—a critical, high-stakes initiative for Shopee aimed at building a long-lasting competitive advantage through fulfillment excellence. This is a commercial leadership role. You won't just advise; you'll own the growth and P&L levers for the FBS program, focusing on maximizing seller adoption, performance, and commercial contribution. Success means delivering strategic insights and leading a team to execute step-change growth.

What you'll do

• Commercial P&L and Growth Ownership: Own the commercial success of the FBS seller base. Direct the team to drive aggressive targets for seller acquisition, activation, and performance growth. Ultimately responsible for hitting key growth targets while effectively managing investment and operational costs.
• Strategic Go-To-Market (GTM) Leadership: Define the overarching strategy for FBS seller acquisition and adoption. You will direct your team to identify high-potential seller segments, craft compelling value propositions, and execute targeted outreach and marketing activities.
• Incentive Mechanism Design & Optimization: Lead the team in the design and continuous refinement of seller incentives (e.g., subsidies, rebates, visibility boosters). The goal is to conduct deep, rigorous analysis to ensure maximum effectiveness and ROI at the optimal cost, treating investment as a strategic lever.
• Performance Levers and Deep Analysis: Proactively identify and pull key performance levers across the entire seller life-cycle (onboarding funnel, retention drivers, growth mechanics). Lead your team to conduct rigorous quantitative analysis to uncover non-obvious insights and inform strategic direction.
• Executive Alignment & Documentation: Serve as the main point of contact for the seller workstream with senior management. You will be presenting, interacting, and aligning strategies and results regularly. You will oversee the preparation of critical strategic documents, plans, and reports for executive review.
• Team Leadership and Development: Directly lead, mentor, and prioritize the work of a dedicated team of Associates and Senior Associates, fostering a highly analytical, agile, and results-oriented culture.

Requirements

• Experience & Industry: Minimum 5 years of working experience in a high-growth environment, preferably within E-commerce, Tech, or Commercial strategy.
• Consulting Preference: Management Consulting background is highly preferred, demonstrating an ability to structure ambiguity, synthesize complex information, and drive executive-level recommendations.
• Analytical Acumen: Exceptionally analytical, with deep experience in data analysis, quantitative modeling, and using data to make strategic, commercially sound decisions.
• Strategic and Creative Thinker: Proven ability to engage in proper planning while maintaining a strategic, creative mindset to think outside the box and identify innovative performance levers.
• Leadership and Drive: Proven track record of leading a team (Associate/Senior Associate level), including the ability to prioritize projects, drive execution, and motivate team members to achieve challenging targets.