Marketing Campaigns Team Lead

About the team

We are a fast-moving, ambitious, and collaborative team that delivers impactful marketing campaigns across multiple product lines.

 

We are looking for a Marketing Campaigns Team Lead who excels in both strategic planning and hands-on execution. You will take full ownership of marketing campaigns from start to finish, lead a small team, and work closely with internal and external stakeholders to bring ideas to life and drive business impact.

What you'll do

• Take full ownership of the business performance and marketing strategy for the ShopeePay products assigned to you.
• Develop a deep understanding of the products, customers, and market landscape, staying informed about trends and competitor movements to identify new growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns, ensuring each initiative is delivered timely and achieves measurable results.
• Collaborate with Product, Business Development, Regional, and Creative teams, as well as external partners to design and deliver impactful marketing initiatives.
• Monitor and analyze campaign performance, extract insights, and translate findings into actionable improvements to optimize future campaigns.
• Lead, mentor, and guide junior team members, ensuring quality execution, accountability, and professional development.

Requirements

• Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university
• Campaign Planning and Execution: Proven experience managing complete marketing campaigns from strategy to execution and post-campaign review, with at least 3 years of practical experience.
• Project and Stakeholder Management: At least 5 years of experience managing projects and coordinating effectively with cross-functional stakeholders.
• Performance Marketing Knowledge: Good understanding of digital marketing channels and performance metrics such as click-through rate, conversion rate, cost per install, return on advertising spend, etc.
• Analytical Skills: Ability to analyze campaign data, derive insights, and translate findings into actionable recommendations.
• Communication Skills: Good command of English and Malay for campaign communication and campaign execution.
• Teamwork and Work Ethic: A collaborative, reliable, and proactive team player who thrives in a fast-paced and dynamic environment.

 

Preferred Criteria:

• Relevant Industry Experience: Experience in marketing or project management within fast-moving, high-growth, or challenger brands.
• Campaign Management Tools: Experience using advertising platforms, in-application content management systems, customer relationship management tools, or internal marketing dashboards to manage and track campaigns.
• Leadership Experience: Prior experience supervising or mentoring junior team members and guiding their development.
• Regulatory Familiarity: Exposure to regulated or financial product communications, ensuring message accuracy and compliance with local standards.
• Language Proficiency: The ability to communicate in Mandarin will be considered an advantage.

 

Why Join Us?

• Join a fast-growing financial technology team that is creating meaningful impact in Malaysia’s digital payment landscape.
• You will take ownership of high-impact marketing campaigns that reach millions of users and play a key role in shaping ShopeePay’s growth journey.
• Collaborate with motivated and supportive teammates in a dynamic, hands-on environment where ideas are valued and results matter.
• If you are a driven marketer who thrives in a fast-paced environment, is passionate about the financial technology industry, and takes pride in delivering impactful results, we would love to hear from you.