Campaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

About the team

Our Regional CRM team creates impactful CRM campaigns to engage and retain Shopee users, enhancing their experience and lifetime value. We design personalised customer journeys, collaborate with local teams to deliver campaigns seamlessly, and analyse results to constantly improve. With a focus on innovation, we refine content and share best practices, helping local markets deliver meaningful and effective campaigns.

What you'll do

• Design and implement automated customer journeys across markets, with relevant content and various communication channels using CRM tools
• Develop experiment strategy with country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
• Responsible for incentive testing and campaign optimisation workstream
• Proactively initiate and validate ideas via data and market insights, draft test plan, propose budget and estimate performance results
• Monitor and analyse testing and campaign performance, using data-driven insights to support continuous improvement of campaigns
• Manage automated campaign schedules and tasks through collaboration with regional teams and local markets to ensure timely and accurate campaign execution

Requirements

• Bachelor’s degree in Business, Marketing, Analytics or related field
• Passion for CRM, with minimally 1 year of hands-on experience in CRM Campaign Management or a similar position
• Experience in the eCommerce or tech industry is a plus
• Experience in CRM area with knowledge of AB-testing and able to develop experiments based on hypothesis is a plus
• Good communication skills and stakeholder management
• Strong analytical mindset, demonstrate ability to analyze data and derive insights that drive decisions
• Strong in multi-tasking and able to manage projects end-to-end
• Self-driven individual, possess ownership of work, ability to work independently
• Enjoys working in a dynamic and collaborative environment to drive business goals and make an impact