Strategy & Planning Specialist - Regional Brand & Growth Marketing

What you'll do

• Understand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
• Drive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
• Keep track of online campaigns’ efficiency and actively provide ideas and solutions for continuous improvement
• Support on OM budget & projection model enhancement
• Support adhoc request and analysis that may be initiated from local or regional marketing teams

Requirements

• Bachelors’ degree in business administration, business analytics or other quantitative majors
• Strong analytical skills with high proficiency in Excel
• At least 1 year of hands-on experience with major online marketing channels
• Ability to communicate and articulate insights and ideas in a clear and succinct manner  
• Ability to collaborate with stakeholders from across levels, including senior leaders
• Ability to analyse data and derive insights that drives key business decisions
• Ability to thrive in a dynamic and collaborative environment and manage multiple projects  
• Working knowledge of paid media analytics, tracking and reporting platforms
• Good to have: SQL and/or Python and experience building dashboards