Professional, IMC Strategy

Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

1. [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.

2. [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

3. [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

Skills and Qualifications

• Learns to use professional concepts. Applies company policies and procedures to resolve routine issues

• Works on problems of limited scope. Follows standard practices and procedures

• Normally receives detailed instructions on all work

• Typical entry point for university graduates

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