Senior Manager, Product Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

We are seeking a highly technical, product-centric Product Marketing Manager to embed directly with Engineering and Product teams supporting Agentforce Public Sector and Missionforce solutions.

This position will operate within the build cycle — partnering closely with engineering to define, name, and structure product capabilities to ensure clarity, consistency, compliance, and alignment with the broader Public Sector narrative.

The ideal candidate is equally fluent in technical architecture, can articulate customer value and product differentiation, and thrives in fast-moving, sprint-driven environments.

Role Overview

This role will focus on build-stage marketing and product definition rather than launch orchestration.

This Technical PMM will:

• Embed directly with engineering teams supporting Agentforce Public Sector and Missionforce

• Own in-product naming conventions, taxonomy, and feature descriptions

• Translate technical capabilities into clear, differentiated product language

• Ensure alignment between roadmap, UI copy, documentation, and Public Sector positioning

• Serve as the connective tissue between Product, Engineering, Security, Compliance, and broader PMM/GTM teams

Key Responsibilities

Embedded Product Partnership

• Partner daily with Engineering and Product Management in sprint cycles

• Participate in backlog grooming, roadmap reviews, and release planning

• Ensure feature naming and in-product language reflect customer use cases and regulatory context

In-Product Naming & Taxonomy

• Define naming frameworks for features, modules, workflows, and APIs

• Ensure terminology consistency across Agentforce Public Sector and Missionforce solutions

• Align internal naming with external Public Sector messaging strategy

• Prevent technical jargon drift and ensure clarity for Public Sector buyers

Technical Translation & Documentation

• Translate complex security, compliance, and infrastructure capabilities into clear product descriptions

• Support technical documentation, release notes, and in-app guidance

• Partner with UX and design teams on UI copy and feature clarity

Public Sector Alignment

• Ensure alignment with Public Sector regulatory requirements and mission-driven positioning

• Incorporate security standards and compliance considerations into product framing

• Align Agentforce capabilities with Missionforce narrative where appropriate

Cross-Functional Collaboration

• Serve as liaison between Engineering (India-based teams) and Global PMM and Field Marketing teams

• Provide early insight into roadmap changes that impact messaging or customer positioning

• Support readiness for future GTM launches by ensuring product definition is solid at the build stage

Qualifications

• 5–8+ years of experience in Product Marketing, Technical PMM, or Product Management

• Experience working directly with engineering teams in agile environments

• Strong understanding of cloud architecture, APIs, and SaaS platforms

• Experience in regulated industries, Public Sector, or government cloud environments preferred

• Ability to translate technical language into clear, differentiated product framing

• Strong written communication and structured thinking skills

Preferred Experience

• Experience with regulated infrastructure

• Exposure to AI-driven platforms or automation (Agentforce or similar technologies)

• Familiarity with security and compliance frameworks relevant to Public Sector

• Experience working across global teams and time zones

Success Metrics

• Improved clarity and consistency of in-product naming and taxonomy

• Reduced rework between Engineering and PMM at the launch stage

• Alignment between roadmap, UI language, and external positioning

• Strong cross-functional feedback from Engineering athe nd Product leaders
   

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.