Sr Analyst, Field Marketing, LATAM

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Job Category

Marketing & Communications

Job Details

About Salesforce

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Sr. Analyst, Field Marketing, LATAM
Location: Bogotá, Colombia
 

Scope: Plan and execute marketing activities in selected countries such as Colombia, Perú and Chile. Alignment with sales leadership and execution of events, 3rd party sponsorships and executive engagement.

The Senior Analyst of Field Marketing is a dynamic, results-focused marketing professional who will own the end-to-end marketing planning and execution for selected countries in Latin America.

This is a crucial execution role that requires a hands-on, execution-oriented professional who can thrive in a matrixed, multi-stakeholder environment, with accountability for driving pipeline and growth in the region.

Key Responsibilities

• Planning: implement the integrated marketing plan for selected countries in Latin America, focusing on B2B events, customer acquisition and expansion.

• Events Execution: execute events in various formats including large-scale events (+1k attendees), executive engagement activities and industry tradeshows/sponsorships.

• Leadership Alignment: ability to create trust and deep relationships with sales leadership and other stakeholders. .

• Lead generation and development: Partner closely with sales on full funnel campaign execution.

• Performance: Own key business metrics such as pipeline generation, marketing driven pipeline, audience qualification and others.

• Budget management: create purchase requisitions and purchase orders and execute follow-up on procurement processes.

Qualifications

• Experience: Proven field marketing experience, including relevant experience on events execution, ABM and executive engagement activities.

• Leadership: Demonstrated ability to work autonomously and create trust with senior leadership.

• Communication: Excellent communication and presentation skills, able to understand and effectively translate messages for senior leadership, sales, and marketing audiences.

• Collaboration: Natural collaborator and relationship builder who thrives in a matrix organization, working effectively across different disciplines, time zones, and cultures.

• Language: Fluency in English and Spanish (native).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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