Senior Channel Marketing Specialist
RazerJoining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
As the Ecommerce and Retail manager/ associate manager, you will play a strategic and executional role in advancing Razer's channel marketing initiatives across the region. Reporting to the Regional Marketing Director, Asia, you will develop and implement regional retail and ecommerce marketing strategies to drive brand growth, product visibility, and market share. Your role will include driving retail Point of Sale and ensuring our product portfolios are well represented across key retailers and on time listing for e-tailers, ad investment management in e-tailer platforms and coordinating with internal and external stakeholders to amplify Razer’s brand presence in the region.Essential Duties and Responsibilities
Be an expert in Amazon platform for both content management and ad investment management resulting in positive ROAS
Own logistics planning and implementation of top-class demo experience across key retailers
Work with country teams to drive and maintain listing of all relevant products on key eComm partners
Collaborate closely with regional and global teams to localize and develop channel marketing assets tailored to market needs.
Foster and maintain relationships with key retail and channel partners, aligning on strategic goals to enhance brand visibility and sales growth.
Plan and execute Razer’s participation in store activations in tandem with country teams, and other strategic marketing online campaigns across the region.
Conduct regular sharing and review of OKR aligning with regional priorities
Pre-Requisites :
5 years or above in a marketing role, preferably in gaming, tech, or retail industries, with proven experience in managing product launches and multi-channel campaigns.
Strong understanding of the gaming ecosystem, gamer mindset, and consumer electronics trends.
Proficient in marketing strategies in ecommerce, ROI optimization, customer purchase journey.
Basic knowledge of design tools (e.g., Photoshop) is a plus.
Excellent verbal and written communication skills, with the ability to engage with diverse, multi-national teams.
Familiarity with esports, gaming communities, and competitive gaming events.
Willing to travel regionally as needed to support campaign execution and partner engagement.
Strategic thinker with the ability to translate vision into actionable, measurable results.
Adaptive and proactive in identifying emerging trends and market opportunities.
Strong team player with a collaborative approach and the ability to work with cross cultural partners and peers
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
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