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Sr. Analyst, Paid Search
OvativeMinneapolis; Chicago; New YorkSenior3+ years
Apply About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About the Role
Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.
The Ovative Group Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.
Responsibilities of a Paid Search (SEM) Senior Analyst:
Cross-functional strategy & thought leadership:
Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals
Support higher level, cross-functional marketing strategy projects by providing deep media expertise
Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including:
Strategy and campaign planning
Campaign tactics and segmentation strategy
Algorithmic and value based optimization
Strategic partner management (Google, Bing, etc.)
Keyword expansion and negative adds
Feed management and optimization
Test ideation, planning, and management
Custom analysis, reporting and insights
Client relationship management: Lead day-to-day management of client paid search programs including:
Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Effectively manage client relationship and establish trust and credibility
Team leadership and employee development:
Foster a culture of open communication and 360-degree feedback
Inspire yourself and others to reach your quarterly, annual, and long-term goals
Requirements:
3+ years of experience working directly on SEM programs
Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
Proven track record of success driving strong positive results within a digital or non-digital business context
Great communication and client management skills
Sound conceptual and analytical problem-solving skills
Exceptional attention to detail
Ability to work independently and drive efforts from start to finish
Understanding of the following:
Performance based, direct response marketing
Retail and e-commerce business
Omni-channel marketing
Forecasting
Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio
Preferred:
Digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc.
Bid technology platform experience
Mathematics or economics background or equivalent analytical experience
Shopping campaign management (PLAs/feed management)
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
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