Senior Head of Growth Marketing OTOMOTO

 

We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.

 

We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.

 

Our brands – including AutoTrader, OLX, Otomoto, Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.

 

As the Senior Head of Growth Marketing for Motors (Consumer / C2C), you will be responsible for driving demand & supply commercial growth across Poland, Portugal and Romania, with Poland as the largest market in terms of revenue, marketing budget and operational scale.

 

This role goes beyond marketing strategy & the primary objective is driving & attributing demand (audience) and supply (listings) growth across platforms.This requires a proven track record to demonstrate commercial business impact. 

 

An AI first approach will be required in all aspects of the role & leading teams to innovate in this space across efficiencies, creative & effectiveness.

 

You will be accountable for delivering marketing effectiveness (Business impact) across the full funnel from growing audience demand to aggressively growing supply by understanding the full funnel conversion & constantly optimizing campaigns, product  & measurement frameworks to show ROI acquisition, engagement, retention of  sellers and buyers in the C2C automotive marketplace.

 

You will streamline workflows & campaigns with local marketing teams, central functions (SEO, CRM, Performance, Product, PR) and external agencies to ensure marketing efforts are fully aligned to business goals and measured against clear, robust frameworks.

 

This role requires a leader who combines a proven track record of driving commercial business impact across both demand & supply, strong product marketing expertise, value propositions,  deep understanding of marketplaces/e-commerce, advanced measurement & analytics experience and the ability to manage and inspire teams across multiple countries. 

 

This role reports to the Category Marketing Director.

What responsibilities will you have?

• AI first mindset & ability to demonstrate use of AI workflows & tools

• Define, own and execute the integrated marketing strategy for Consumer (C2C) across Poland, Portugal and Romania, growing demand, supply, acquisition, engagement and retention.

• Drive measurable business impact with full funnel marketing campaigns that connect brand, media, performance and CRM activities.

• Effectively & efficiently allocate & manage large budgets & investment ROI

• Create tactical campaigns & value propositions that differentiate the brand in order to drive measurable impact on demand across all traffic sources & aggressively grow supply

• Streamline and align marketing processes and ways of working across markets, enabling local teams to operate effectively within a shared framework.

• Establish and promote a common measurement approach across markets, building analytics frameworks, MMM, brandtracking, NPS and OKRs to clearly attribute marketing impact to business results.

• Drive measurable business impact through through-the-line campaigns that connect brand, media, performance and CRM activities.

• Grow content & social media audience & engagement metrics across all platforms

• Align & lead efforts of the central team of SEO, CRM, Performance, Social Media, PR and events teams to ensure unified execution towards common commercial goals

• Lead marketing initiatives that put marketing as the voice of the customer through face to face engagement, NPS, research, focus groups and more to deeply understand customers 

• Conduct competitor analysis & provide tactical insights to grow market share & increase competitor gaps

• Create effective product marketing campaigns and work with the go to market teams to ensure seamless execution of new products to drive business impact & deliver on OKR’s

• Manage relationships with external agencies and oversee media strategy and planning across markets.

• Drive creative brand marketing campaigns & support media strategies that deliver measurable business impact across digital & offline channels

• Partner closely with Product and other business stakeholders to align marketing initiatives with product development and commercial priorities 

• Detailed reporting on impact and insights to senior stakeholders, translating complex data into clear business narratives.

What will help you be successful in this role?

• 8–10+ years of experience in marketing, with a proven track record in consumer growth marketing including demand & supply as we all ROI

• Experience in marketplaces, classifieds, e-commerce or large digital consumer brands.

• Proven experience managing marketing across multiple countries or markets.

• Excellent analytics and reporting capability to show measurable marketing investment ROI and commercial impact Strong understanding of MMM, brand models, brand equity studies, NPS and OKRs.

• Demonstrated ability to show clear business impact from marketing activities.

• Product marketing expertise

• Solid understanding of SEO, CRM, Performance marketing and Social Media, and the ability to collaborate effectively with specialist teams.

• Experience managing agencies and defining media strategy.

• Proven leadership experience in building, mentoring and managing high-performing teams.

• Excellent communication in English and the ability to create a clear narrative from complex inputs.

• Comfort working in matrix and fast-changing environments with a high level of ambiguity.

• Ambitious, driven, solution focused mindset

What can you expect from us?

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!

 

 

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