Sales Development Representative

Job Description

Does the idea of working for an established company with a start-up culture excite you? Is being on a diverse team with a focus on work-life balance important to you? Are you a self-starter eager to make a name for yourself in a fast-growing company that rewards good ideas? If you answered yes to these questions, NielsenIQ may be the company for you. 

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline. This role is primarily responsible for:  

• Qualifying inbound inquiries to determine sales readiness 

• Outbound prospecting via email, social, and phone into target accounts in an effort to schedule initial meetings for sales representatives 

• Supporting in-person and virtual events via pre-and post-event outreach. 

• This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross functional team members and sales. 

Responsibilities: 

• Learn continuously and develop into an industry and NielsenIQ solutions expert 

• Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements 

• Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources 

• Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets/accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads 

• Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales 

• Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs 

• Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue 

• Develop and methodically drive execution of daily, weekly, and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact-level research, pre-call planning, and hyper-personalized messaging via key channels 

• Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond  

Qualifications 

• University degree plus at least 1 year of sales or complimentary experience, or equivalent combination of education and experience 

• Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service, or marketing team 

• Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships 

• Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and,derive actionable insights and next steps 

• Experience preferred with tools, such as Salesloft (preferred), Microsoft Office Suite, Salesforce, LinkedIn Sales Navigator, and the ability to quickly learn new technologies 

• Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal 

• Team player that exhibits a positive attitude, composure under pressure, and willingness to think out of the box to drive results 

• Detail-oriented, methodical, and process-driven mentality 

• Sound time management and organizational skills 

• Must be a self-starter and highly ambitious to grow knowledge, skills, and career 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion