Consumer Insights Lead, Turkiye

Job Description

We are expanding our Quantitative Consumer Research & Insights department and looking for a skilled leader with a passion for understanding consumer behavior and trends. You will lead a dynamic team, driving the execution of ad hoc research projects across multiple sectors, delivering data-driven insights that empower our clients to make informed decisions.

RESPONSIBILITIES:

• Leading the team in a way that fosters a positive atmosphere while also delivering the expected financial performance.
• Overseeing and delivering quantitative research projects with excellence, ensuring customer satisfaction, repeat purchasing, and renewals. This includes:
  • Selecting appropriate research methodologies and tools (e.g., surveys, questionnaire design, data analysis) that address the client’s business questions.
  • Collaborating closely with the operations team to ensure seamless project execution.
  • Analyzing data and preparing insightful results for client presentations, working in tandem with the Sales team to present actionable recommendations.
  • Acting as a Thought Leader in the field of quantitative research, advising clients on best practices in research design, data collection, and interpretation of findings.

QUALIFICATIONS:

• At least 10 years of experience in consumer research (quantitative), across various sectors and methodologies.
• Expertise in ad hoc research, including data analysis, survey design, and presenting findings to clients.
• Ability to advise clients on research strategy, from the design phase to drawing conclusions and making actionable recommendations.
• Proficiency in English and Turkish, including the ability to present and discuss research findings confidently.

#LI-Hybrid

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Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion